July 9, 2006 (Press Release) --
CONTACT: Elaine Krackau, PR by the Book, (512) 733-5145 or elaine@prbythebook.com
(VERMONT) Tom Evslin was co-founder and CEO of VoIP pioneer ITXC Corp at the height of the Internet bubble. His novel hackoff.com: an historic murder mystery set in the Internet bubble and rubble was followed eagerly by Wall Street insiders (with some trepidation), investing outsiders, technologists, and the merely curious when it was first serialized on the Web starting in September of 2005. Now hackoff.com has been released in hardcover by dotHill press.
Andy Kessler, author of “Running Money” and “Wall Street Meat”, says: “Lots of folks got killed by the Internet bubble, but nothing like this. Tom Evslin provides a ring side seat to the fast paced battles and intrigue when entrepreneurs cross Wall Street. Like a chart of NASDAQ, it's a wild ride.”
Like his fictional protagonist Larry Lazard, Evslin took his company public, watched its stock soar and swoon, and fought off hostile takeover attempts. But, unlike Lazard, Evslin lived to tell the story. Earlier in his career, he worked for Microsoft where he was responsible for email products including Microsoft Exchange and Outlook and he was responsible for AT&T’s WorldNet Service in his brief stint at the phone giant. Evslin clearly likes to shake things up and has done that again by first making his book available as both text and podcast on the Internet, then publishing in an attractive hardcover edition.
“Put Tom on the short list of the people who made the Internet the Internet. When he headed up AT&T's Internet services, he introduced flat-rate pricing and brought on the masses. He went on to see the power of VOIP before the industry did. And as you'd expect, he's not publishing the old-fashioned way,” says well-known blogger (buzzmachine.com) and critic Jeff Jarvis.
Blooks, books which are published first as blogs, are becoming increasingly popular in part because of Evslin’s relentless effort at Internet publishing. hackoff.com is the 2005 Fiction Runner-Up of the Lulu.com Blooker Prize (mentioned in the 4/2/06 issue of USA Today). The judges said it “Vividly captures the spirit of online chatter and was well suited to serialization on a blog – the form combined with the geeky subject matter and a cracking whodunnit make this book an excellent read for blook fans.”
For more information or to read or listen online, check out www.hackoff.com. To schedule an interview, please contact Elaine Krackau, PR by the Book, (512) 733-5145 or elaine@prbythebook.com.
(VERMONT) Tom Evslin was co-founder and CEO of VoIP pioneer ITXC Corp at the height of the Internet bubble. His novel hackoff.com: an historic murder mystery set in the Internet bubble and rubble was followed eagerly by Wall Street insiders (with some trepidation), investing outsiders, technologists, and the merely curious when it was first serialized on the Web starting in September of 2005. Now hackoff.com has been released in hardcover by dotHill press.
Andy Kessler, author of “Running Money” and “Wall Street Meat”, says: “Lots of folks got killed by the Internet bubble, but nothing like this. Tom Evslin provides a ring side seat to the fast paced battles and intrigue when entrepreneurs cross Wall Street. Like a chart of NASDAQ, it's a wild ride.”
Like his fictional protagonist Larry Lazard, Evslin took his company public, watched its stock soar and swoon, and fought off hostile takeover attempts. But, unlike Lazard, Evslin lived to tell the story. Earlier in his career, he worked for Microsoft where he was responsible for email products including Microsoft Exchange and Outlook and he was responsible for AT&T’s WorldNet Service in his brief stint at the phone giant. Evslin clearly likes to shake things up and has done that again by first making his book available as both text and podcast on the Internet, then publishing in an attractive hardcover edition.
“Put Tom on the short list of the people who made the Internet the Internet. When he headed up AT&T's Internet services, he introduced flat-rate pricing and brought on the masses. He went on to see the power of VOIP before the industry did. And as you'd expect, he's not publishing the old-fashioned way,” says well-known blogger (buzzmachine.com) and critic Jeff Jarvis.
Blooks, books which are published first as blogs, are becoming increasingly popular in part because of Evslin’s relentless effort at Internet publishing. hackoff.com is the 2005 Fiction Runner-Up of the Lulu.com Blooker Prize (mentioned in the 4/2/06 issue of USA Today). The judges said it “Vividly captures the spirit of online chatter and was well suited to serialization on a blog – the form combined with the geeky subject matter and a cracking whodunnit make this book an excellent read for blook fans.”
For more information or to read or listen online, check out www.hackoff.com. To schedule an interview, please contact Elaine Krackau, PR by the Book, (512) 733-5145 or elaine@prbythebook.com.

Tom Evslin's book hackoff.com is an historic murder mystery set in the Internet bubble and rubble
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