There are a range of franchises available to those who want to work in the wine industry, whether they are wine lovers or not.
July 10, 2006 (Press Release) --
There are a range of franchises available to those who want to work in the wine industry, whether they are wine lovers or not.
With the retail wine business now worth over $25 billion in the US alone, there is certainly a market for the beverage and many franchise stores have been established over the last 20 years.
In terms of clientele, some wine franchises specifically locate their stores in areas with a large concentration of educated people, mainly over 40-year-olds with high discretionary household income.
They will spend large amounts of money on high quality wines that the franchiser will supply.
Others will target people who like to drink wine but are price-conscious and so prices will be set at affordable levels. Franchisees will usually be asked to buy in bulk in order to reduce delivery costs.
However, as well as providing the right wine at the right price for the target buyers, wine store franchises need to ensure that their customers can also enhance their wine experience and even increase their love of the beverage.
Franchisees are advised to host special events such as wine tastings and wine education seminars on a regular basis, which will also be useful to franchisers as they can introduce new products.
Wine amateurs should not worry about having to do this, as long as they check that the franchise they are joining provides training and information on how to run these events.
Other franchisers have expanded their remit and offer merchandise that appeals to wine enthusiasts such as wine glasses, clothing and cigars, among others.
Potential franchisees can also choose franchises that offer wine-making services. A simple and fun process allows people to make their own great tasting personalised wine.
Customers choose the wine they want to create and select bottles, cork, foil shrink wrap and custom design their own labels. This service can be offered to groups of people such as company workers and holidaymakers.
Those thinking of owning a wine store franchise should therefore research franchisers carefully and find out how many of these services are provided.
They must decide which system will work best and how much they want to enjoy their business before choosing a franchise to work for.
Copyright Adfero Ltd 2006
http://www.franchisedirect.com
With the retail wine business now worth over $25 billion in the US alone, there is certainly a market for the beverage and many franchise stores have been established over the last 20 years.
In terms of clientele, some wine franchises specifically locate their stores in areas with a large concentration of educated people, mainly over 40-year-olds with high discretionary household income.
They will spend large amounts of money on high quality wines that the franchiser will supply.
Others will target people who like to drink wine but are price-conscious and so prices will be set at affordable levels. Franchisees will usually be asked to buy in bulk in order to reduce delivery costs.
However, as well as providing the right wine at the right price for the target buyers, wine store franchises need to ensure that their customers can also enhance their wine experience and even increase their love of the beverage.
Franchisees are advised to host special events such as wine tastings and wine education seminars on a regular basis, which will also be useful to franchisers as they can introduce new products.
Wine amateurs should not worry about having to do this, as long as they check that the franchise they are joining provides training and information on how to run these events.
Other franchisers have expanded their remit and offer merchandise that appeals to wine enthusiasts such as wine glasses, clothing and cigars, among others.
Potential franchisees can also choose franchises that offer wine-making services. A simple and fun process allows people to make their own great tasting personalised wine.
Customers choose the wine they want to create and select bottles, cork, foil shrink wrap and custom design their own labels. This service can be offered to groups of people such as company workers and holidaymakers.
Those thinking of owning a wine store franchise should therefore research franchisers carefully and find out how many of these services are provided.
They must decide which system will work best and how much they want to enjoy their business before choosing a franchise to work for.
Copyright Adfero Ltd 2006
http://www.franchisedirect.com
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