July 14, 2006 (Press Release) --
Low-Carb Lowdown
About 6 years ago, low-carbohydrate bars, shakes, cereals, and ice cream flooded the market, with sales peaking in 2004 at an estimated $2.6 billion, according to ACNielsen. But this trend has cooled: Sales of low-carb products fell by 10% in 2005, and Atkins Nutritionals Inc. filed for bankruptcy in July of that year. Today, "We're seeing more and more of these products repositioned as 'low sugar' or 'low glycemic,' with companies claiming that they're digested more slowly and thus are less likely to affect blood sugar," says Tom Vierhile, an analyst for market research group Datamonitor, Inc.
The Science
There is some evidence that low-carb diets—though not specific products—promote weight loss. But it's not the lack of carbs that's key: "It's the fact that people on low-carb diets tend to eat more protein, which is very satisfying and filling," explains Jonathan Waitman, MD, a clinical nutrition specialist in the Comprehensive Weight Control Program at Weill Cornell Medical Center in New York City.
A recent University of Washington study found that people on a diet that was 30% protein ate fewer calories and reported less hunger than those who followed a meal plan that was 15% protein (the diets had identical amounts of carbs, which suggests that protein really made the difference).
Source: http://www.msn.com/
About 6 years ago, low-carbohydrate bars, shakes, cereals, and ice cream flooded the market, with sales peaking in 2004 at an estimated $2.6 billion, according to ACNielsen. But this trend has cooled: Sales of low-carb products fell by 10% in 2005, and Atkins Nutritionals Inc. filed for bankruptcy in July of that year. Today, "We're seeing more and more of these products repositioned as 'low sugar' or 'low glycemic,' with companies claiming that they're digested more slowly and thus are less likely to affect blood sugar," says Tom Vierhile, an analyst for market research group Datamonitor, Inc.
The Science
There is some evidence that low-carb diets—though not specific products—promote weight loss. But it's not the lack of carbs that's key: "It's the fact that people on low-carb diets tend to eat more protein, which is very satisfying and filling," explains Jonathan Waitman, MD, a clinical nutrition specialist in the Comprehensive Weight Control Program at Weill Cornell Medical Center in New York City.
A recent University of Washington study found that people on a diet that was 30% protein ate fewer calories and reported less hunger than those who followed a meal plan that was 15% protein (the diets had identical amounts of carbs, which suggests that protein really made the difference).
Source: http://www.msn.com/

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