Washington, D.C.-based associations fight to protect the interests of local governments in the face of pending telecommunications policy
July 18, 2006 (Press Release) --
Holly Springs, NC - July 18, 2006 - 919 Marketing, a top ten Triangle area marketing consulting and public relations firm, today announced that it has been retained by several Washington, D.C.-based national associations representing local government interests to develop a strategic messaging campaign to mobilize local governmental officials and inform federal legislators poised to vote on new telecom policy. These associations include the National Association of Counties (NACo), the National League of Cities (NLC), the National Association of Telecommunications Officers and Advisors (NATOA) and the Government Finance Officers Association (GFOA).
919 Marketing was selected after a thorough national review of marketing firms. The scope of work includes developing the strategic messaging platform based on extensive national market research involving local elected officials and business leaders, and the development of a national marketing campaign designed to motivate and provide the tools to empower local elected officials and citizens to contact members of congress to vote in the best interests of their home state communities.
“The four associations have banded together to provide a balanced perspective on pending telecom legislation and the potentially devastating financial impact it may have on local communities across the country,” commented Libby Beaty, Executive Director for NATOA. “Given the fact that the telecommunications industry is spending millions of dollars to convince the public and their national legislators to eliminate local cable franchising fees, control of right of ways, and taxing authority we needed a grassroots marketing partner who could make sure our message was heard and acted on by our local communities, who stand to lose out to the interests of big business.”
“We approach every assignment with an underdog mentality – it’s an aggressive attitude that drives us to work smarter, faster and more creatively,” said David Chapman, CEO of 919 Marketing. “Strong research findings are the underpinning of the breakthrough marketing campaign we developed in tandem with the TAC task force,” commented Chapman.
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919 Marketing was selected after a thorough national review of marketing firms. The scope of work includes developing the strategic messaging platform based on extensive national market research involving local elected officials and business leaders, and the development of a national marketing campaign designed to motivate and provide the tools to empower local elected officials and citizens to contact members of congress to vote in the best interests of their home state communities.
“The four associations have banded together to provide a balanced perspective on pending telecom legislation and the potentially devastating financial impact it may have on local communities across the country,” commented Libby Beaty, Executive Director for NATOA. “Given the fact that the telecommunications industry is spending millions of dollars to convince the public and their national legislators to eliminate local cable franchising fees, control of right of ways, and taxing authority we needed a grassroots marketing partner who could make sure our message was heard and acted on by our local communities, who stand to lose out to the interests of big business.”
“We approach every assignment with an underdog mentality – it’s an aggressive attitude that drives us to work smarter, faster and more creatively,” said David Chapman, CEO of 919 Marketing. “Strong research findings are the underpinning of the breakthrough marketing campaign we developed in tandem with the TAC task force,” commented Chapman.
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