InterThink Solutions, Inc., an emerging provider of innovative marketing solutions for the financial industry, has recently acquired aaBeck Technology Group, Inc, developer of “Deep Target” technology
July 18, 2006 (Press Release) --
Huntsville, AL - July 17, 2006 – InterThink Solutions, Inc., an emerging provider of innovative marketing solutions for the financial industry, has recently acquired aaBeck Technology Group, Inc, developer of the industry-acclaimed, “Deep Target,” one-to-one online marketing technology. As part of the acquisition, InterThink Solutions also hired key aaBeck personnel responsible for the development, evolution, and customer support of Deep Target.
aaBeck’s technology and respected position in the industry perfectly complement InterThink Solutions’ MarketEasy product, which provides industry-leading personalized color print marketing and direct mail processing tools.
“The synergies created by combining DeepTarget with InterThink’s MarketEasy product bring unique capabilities that are not available anywhere else in the market. Now, for example, the targeted marketing solution can move seamlessly from online to print based communication with the customer, triggered by the customer’s actions. The addition of DeepTarget to our product offering will sustain our goal of constantly increasing our client’s customer reach and ROI,” says Kathy Bazemore, EVP – Corporate Strategy for InterThink.
Commenting on the acquisition, BizTech president and CEO Dick Reeves, said, “Kathy Bazemore and InterThink have leveraged BizTech’s contacts and advice to move forward rapidly on their plans. This acquisition will enable them to leap forward rapidly to the next level in their plan.”
Bazemore continued, “Deep Target technology serves several financial institutions today as satisfied customers. These financial institutions manage combined total assets valued over $15 billion dollars and together serve 1.7 million individuals. InterThink will work to further enhance the product’s performance to ensure that our clients are getting increasingly improved returns from their marketing investments.”
DeepTarget technology allows financial institutions to strategically market services based upon demographic and lifestyle data to their members, via personalized online advertising on their own sites. This type of personalized delivery is seen as the future of advertising for the financial industry.
More information about DeepTarget and MarketEasy can be found online at www.interthinksolutions.com or a personal demonstration requested by emailing: sales@interthinksolutions.com.
About InterThink: InterThink Solutions Inc. is an emerging software technology company rapidly redefining targeted marketing for financial institutions. Through the use of MarketEasy and DeepTarget online and print marketing technologies, InterThink is able to provide comprehensive messaging solutions for any-sized financial business. With anticipated significant growth in both the online advertising and financial services industries, InterThink Solutions is uniquely positioned for sustained success.
# # #
For more information, contact:
Kathy Bazemore
EVP - Corporate Strategy
InterThink Solutions, Inc.
895 Martin Road
Huntsville, AL 35824
Local: 256.895.5139
Toll Free: 888.512.1099
Email: PR@interthinksolutions.com
http://www.interthinksolutions.com
aaBeck’s technology and respected position in the industry perfectly complement InterThink Solutions’ MarketEasy product, which provides industry-leading personalized color print marketing and direct mail processing tools.
“The synergies created by combining DeepTarget with InterThink’s MarketEasy product bring unique capabilities that are not available anywhere else in the market. Now, for example, the targeted marketing solution can move seamlessly from online to print based communication with the customer, triggered by the customer’s actions. The addition of DeepTarget to our product offering will sustain our goal of constantly increasing our client’s customer reach and ROI,” says Kathy Bazemore, EVP – Corporate Strategy for InterThink.
Commenting on the acquisition, BizTech president and CEO Dick Reeves, said, “Kathy Bazemore and InterThink have leveraged BizTech’s contacts and advice to move forward rapidly on their plans. This acquisition will enable them to leap forward rapidly to the next level in their plan.”
Bazemore continued, “Deep Target technology serves several financial institutions today as satisfied customers. These financial institutions manage combined total assets valued over $15 billion dollars and together serve 1.7 million individuals. InterThink will work to further enhance the product’s performance to ensure that our clients are getting increasingly improved returns from their marketing investments.”
DeepTarget technology allows financial institutions to strategically market services based upon demographic and lifestyle data to their members, via personalized online advertising on their own sites. This type of personalized delivery is seen as the future of advertising for the financial industry.
More information about DeepTarget and MarketEasy can be found online at www.interthinksolutions.com or a personal demonstration requested by emailing: sales@interthinksolutions.com.
About InterThink: InterThink Solutions Inc. is an emerging software technology company rapidly redefining targeted marketing for financial institutions. Through the use of MarketEasy and DeepTarget online and print marketing technologies, InterThink is able to provide comprehensive messaging solutions for any-sized financial business. With anticipated significant growth in both the online advertising and financial services industries, InterThink Solutions is uniquely positioned for sustained success.
# # #
For more information, contact:
Kathy Bazemore
EVP - Corporate Strategy
InterThink Solutions, Inc.
895 Martin Road
Huntsville, AL 35824
Local: 256.895.5139
Toll Free: 888.512.1099
Email: PR@interthinksolutions.com
http://www.interthinksolutions.com
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