Dollywood�s Guests to Join the Virtual Queue this Fall!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 21, 2006 -- Atlanta, GA July 21, 2006 Lo-Q Virtual Queuing Inc. announces that it will introduce virtual queuing to Dollywood�s guests this fall. Lo-Q supplies theme parks in the USA and elsewhere with advanced electronic line management and guest service systems as developed in their UK engineering center.

Lo-Q�s guest services system enables park guests to make ride or show reservations then freely enjoy the park�s many sights and attractions while in the �Virtual Line�. Guests in Lo-Q�s virtual line wait the same time as guests in the regular line, but can wait in the parks open areas, restaurants or retail outlets, or enjoy other activities rather than being locked up in queue-lines. The pilot will begin in mid-September and run through December 31st during several of the festivals Dollywood hosts each year and if successful will result in a three year deal.

Leonard Sim, Lo-Q�s managing director said, �We are extremely happy to be associated with this wonderful park. During the past few years, Dollywood has expanded significantly in attendance and number of attractions and are expected to continue this growth. The pilot will prove the use of our system in supporting attractions where shows are featured heavily, and we expect its success to lead to other installations in the USA in the next few years.�

Lo-Q began operating in the USA in the spring of 2001 and has provided true virtual queuing to nearly 2 million guests to date. Dollywood is a partnership between Dolly Parton and the Herschend Family Entertainment Corporation and has an annual attendance of nearly 2.4m.

Editorial contacts:

Leah Moss Leonard Sim

Director of Sales and Marketing Managing Director

Lo-Q Virtual Queuing Inc. Lo-Q plc

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