The 7 Steps of Integrated Marketing Revealed by The Marketing Motivator

July 28, 2006 (Press Release) -- Jennifer Henczel, The Marketing Motivator reveals the hottest new marketing strategies for promoting a business. An integrated approach increases your company's chance of
communicating your message effectively. Improve your results through consistency and uniformity.

"The focus of any marketing plan should include an
Integrated Marketing approach", states Henczel.

What is Integrated Marketing Communication (IMC)? It is
all of a company’s media and marketing collateral working
together as a unified force for the purpose of promoting a
consistent message, rather than each piece working in isolation.

Below, Henczel exposes the step-by-step process used in
her Marketing Smart Start Program
(http://www.marketingsmartstart.com):

Step One: Analyze and Research
- Analyze current marketing.
- Analyze current website and Search Engine Optimization
(SEO).
- Examine existing sales, organizational, operational,
and HR systems, and identify gaps.
- Identify and document the Sales Cycle and Buyers Cycles.
- Conduct a survey of management and staff.

Step Two: Identify and Plan
- Identifying areas of improvement
- Create an action plan to promote business growth and enhance
existing systems.
- Strategic planning sessions with your management team
will refine the plan.

Step Three: Launch and Educate
- The new marketing ideas will be launched and
responsibilities will be delegated.
- Conduct information sessions and team building
Workshops, equipping your staff with the knowledge and
skills to succeed.

Step Four: Implement and Integrate
-Create an eye-catching yet search engine optimized
(SEO) website.
- Create a monthly online company newsletter, ezine, or blog.
- Create and implement Online Marketing including
Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
programs.
- Create and design of marketing materials and sales
support documents.
- Create and implement Direct Marketing program.
- Create and implement Customer Retention and Referral
Programs.

Step Five: Organizational Development
- Organizational and HR gaps will now be addressed
with training and professional development activities.
- Additional organizational programs:
---Sales Training Manual.
---Policy and Privacy Manual.
---Standard Operating Procedures.
---Orientation Training Program.

Step Six: Maintenance Program
- Create maintenance program.
- Website maintenance, ezine management, and online
marketing must be ongoing to create consistency,
credibility, and confidence.

Step Seven: Review, Survey, Refine, and Report
- Review program outcomes.
- Survey staff, customers, and users.
- Refine and modify programs, where needed.
- Report monthly on statistics.
- Contact us today to begin the process.

Jennifer Henczel
The Marketing Motivator
Global Focus Consulting Group
http://www.globalfocus.ca