July 31, 2006 (Press Release) --
Being marketed as a “lifestyle brand” for consumers who don’t take themselves seriously, but do take beer seriously, the company says. Butt Monkey is brewed and bottled by The Lion Brewery, Wilkes-Barre, Pa. Available under the brand are Chimp Chiller Ale, Ape Ale, Lemur Lager, Baboon Brew and Orangutan Juice. A six-pack retails between $6.99 and $7.49.

The Lion Brewery makes available it highly anticipated beer for the Las Vegas area. Butt Monkey beer will be distributed by BMC Fine Spirits a much regarded purveyor of fine wines, Belgian ales and hi
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