If you google car insurance you can get about 294 million results. How many of the sites actually make a profitable business? which Jason Chen, CEO of super-value-insurance.com tries to answer.
August 21, 2006 (Press Release) --
August 23, 2006 – The online car insurance business is one of the most competitive on the world wide web. Almost all the dealers that have an offline presence have extended their presence to the online medium and there are plenty of dealers that rely on the web medium alone. Super-value-insurance.com is one of the later.
In this highly competitive market have the players reached maturity? Jason Chen, webmaster of the website has a conclusive answer: “Yes and no. There are plenty of good dealers out there, but there are also many websites who do not directly sell insurances but rather make a living as an affiliate. There is a sort of symbiosis going on here: the direct sellers attempt to sell their own products, while affiliates concentrate on obtaining the best deals as these are the ones that sell best”.
The online car insurance industry is not all about selling insurances. The internet itself is seen as one of the best way of obtaining relevant information about certain topics like what sort of events trigger the rise in the premium and so on. In this case super-value-insurance.com took a mixed approach, the same Jason Chen explains: “We consider that when a user searches for the best deal for a car insurance policy, he or she will not be interested only by the quote itself, but will also need additional background information. This pattern seems to be working as we extended our business to other fields in insurance. Car insurance remains though our most successful sector though.”
Despite the huge online presence of the car insurance business, there are still many misconceptions in the eyes of the average American. For example, many people still feel that they are supposed to call the insurance company even for minor incidents, blissfully unaware that this will raise their insurance cost. “Our most challenging task”, the same Jason Chen comments, “is to transform the insurance buyers into informed insurance buyers. Our customers really appreciate our effort and this is I guess the key to our success”.
About Super-value-insurance.com
Super-Value-Insurance.com provides nationwide service that enables consumers to shop online for auto insurance, home insurance, health insurance business insurance and life insurance. Our premium quotes come directly from America's top insurance companies. Consumers can compare instant, side-by-side rates and purchase them online right away.
In this highly competitive market have the players reached maturity? Jason Chen, webmaster of the website has a conclusive answer: “Yes and no. There are plenty of good dealers out there, but there are also many websites who do not directly sell insurances but rather make a living as an affiliate. There is a sort of symbiosis going on here: the direct sellers attempt to sell their own products, while affiliates concentrate on obtaining the best deals as these are the ones that sell best”.
The online car insurance industry is not all about selling insurances. The internet itself is seen as one of the best way of obtaining relevant information about certain topics like what sort of events trigger the rise in the premium and so on. In this case super-value-insurance.com took a mixed approach, the same Jason Chen explains: “We consider that when a user searches for the best deal for a car insurance policy, he or she will not be interested only by the quote itself, but will also need additional background information. This pattern seems to be working as we extended our business to other fields in insurance. Car insurance remains though our most successful sector though.”
Despite the huge online presence of the car insurance business, there are still many misconceptions in the eyes of the average American. For example, many people still feel that they are supposed to call the insurance company even for minor incidents, blissfully unaware that this will raise their insurance cost. “Our most challenging task”, the same Jason Chen comments, “is to transform the insurance buyers into informed insurance buyers. Our customers really appreciate our effort and this is I guess the key to our success”.
About Super-value-insurance.com
Super-Value-Insurance.com provides nationwide service that enables consumers to shop online for auto insurance, home insurance, health insurance business insurance and life insurance. Our premium quotes come directly from America's top insurance companies. Consumers can compare instant, side-by-side rates and purchase them online right away.
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