August 21, 2006 (Press Release) --
After years of research a new innovative product is finally being released onto the market for the “cure” (yes that’s right, I said “cure”) of those nasty little bumps that occur on your face after shaving. We know what they are and what causes them. We have created a three step process to cure the problem. Dude’s 3 step process is here to save you from ever having to go through the pain and agony of brutalizing your face while shaving again. Our product has been tested and repeatedly proven to work on a group of 1000 African American men’s faces. It does work. We know you have seen other products in the past claiming to work but they never quite did the job. Our product is a 3 step process. We know the root cause of the bumps, they are actually the whiskers or hair curling as they grow, curling back into the skin causing those “oh so painful and unsightly in grown hair bumps” that you ultimately end up shaving off with painful and bloody, agonizing regret the next time you shave your face. You know it is going to hurt but you have to shave.
How does it work? The 3 step process works by first moisturizing, conditioning and straighten the hair that growing on your face. The conditioning process of the hair to soften the texture is to control the hair when it does grow back so it will not curl and cut into the skin and create the unsightly ingrown hair bumps. After you shave you use a rinse that cleanses and opens the pores. Next, you apply the specially formulated conditioning cream that goes into the hair follicle pores and starts the hair conditioning and straightening process. One of the convenient features of our product is you do not have to get your hands and bathroom all dirty with messy creams. We have made the process clean, simple, quick and easy to apply by using the handy wipe towels application. You will need to use our shaving cream to start, it has a hair softener, conditioning agent to help shave close, then using a towel wipe with our new innovative hair straightening and conditioner you clean your face and apply our product at the same time. For those of you who would like to add an additional softener we do have a lotion you can apply as the third step for that extra added protection.
How does it work? The 3 step process works by first moisturizing, conditioning and straighten the hair that growing on your face. The conditioning process of the hair to soften the texture is to control the hair when it does grow back so it will not curl and cut into the skin and create the unsightly ingrown hair bumps. After you shave you use a rinse that cleanses and opens the pores. Next, you apply the specially formulated conditioning cream that goes into the hair follicle pores and starts the hair conditioning and straightening process. One of the convenient features of our product is you do not have to get your hands and bathroom all dirty with messy creams. We have made the process clean, simple, quick and easy to apply by using the handy wipe towels application. You will need to use our shaving cream to start, it has a hair softener, conditioning agent to help shave close, then using a towel wipe with our new innovative hair straightening and conditioner you clean your face and apply our product at the same time. For those of you who would like to add an additional softener we do have a lotion you can apply as the third step for that extra added protection.

Dude’s 3 step process is here to save you from ever having to go through the pain and agony of brutalizing your face while shaving again.
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