Now people can receive Barcoded sms, which can be scanned by any barcode reader

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 26, 2006 -- Now people can receive Barcoded sms, which can be scanned by any barcode reader

Gurgaon, August, 2006

ValueFirst Messaging Private Limited, a leading MVNO (Mobile Virtual Network Operator), has launched a pioneering service of delivery of barcodes on mobile phones. With the launch of this service, ValueFirst customers will be able to send a barcode on end-users� mobile phones. The service provides the ability to will be able to send encoded seven digit numbers in a barcode form on mobile phones, readable by standard barcode readers. Along with the barcode a 120 character text message can be sent giving description of the offer in the barcode.
Mr. Vijay Shukla, Country Head, ValueFirst messaging, said, �the service is likely to have a high acceptance among organized retailers, multiplexes, and other sales-led companies. Marketers can now design various contests, promotions, invitations for events around this service�. Many of the media and marketing companies are already in contact with ValueFirst to offer this service to their customers. Also, the service is unique as it in network independent � works on the top two mobile networks globally � GSM and CDMA.

Some of the interesting applications of mobile barcode are to send encoded discount offers to the customers which get revealed to them once they visit the point of sale, sending invitations and tickets to events/ concerts to the enlisted members. The service is synergetic with other mobile marketing services provided by ValueFirst to various marketing companies. ValueFirst provides a platform to marketing companies and advertising agencies using which they carry out various marketing campaigns. The platform enables agencies to manage mobile marketing campaigns in-house without any dependence on service providers or mobile operators. ValueFirst provides a one-stop-shop for all mobile messaging requirements of enterprises.

About ValueFirst Messaging Pvt. Ltd
ValueFirst enables its customers to communicate between varied IT back-end systems and mobile phones. ValueFirst specialises in providing mobile data services and related applications to advertising and direct marketing companies and serves a large number of enterprises.