American Marketing Association, South Florida Chapter, Launches "Test / Track / Tweak" a Teleconference Series Moderated by Marketing Speaker/Tutor/Consultant John Lawlor on September 18, 2006 at 4pm.
September 14, 2006 (Press Release) --
Ft. Lauderdale, FL September 14, 2006
American Marketing Association, South Florida Chapter, Launches "Test / Track / Tweak" a Teleconference Series Moderated by Marketing Speaker/Tutor/Consultant John Lawlor on September 18, 2006 at 4:00 PM - 5:00PM Eastern. First Session is titled: “Supercharge Your Web Site ROI By Adding Google Analytics - It's Simple, Powerful and Won't Cost You a Dime.”
Keith Fletcher, President of AMA, South Florida Chapter, announced the launch of "Test / Track / Tweak" the Special Interest Group (SIG) for Continuous Improvement of Online Marketing.
"Test / Track / Tweak" is the only AMA Special Interest Group that focuses on practical ways to improve your own web site conversions and online marketing results!
The teleconference series will be moderated by John Lawlor. Lawlor is an experienced marketing consultant, speaker, and tutor based in Boca Raton, Florida.
Starting on September 18, 2006 at 4:00PM Eastern, the initial session title is: "Supercharge Your Web Site ROI By Adding Google Analytics - It's Simple, Powerful and Won't Cost You a Dime."
Lawlor advises, "Your online marketing results won't get better on their own. The only way to improve your web marketing ROI is for you to get actively involved in systematically managing every aspect of your prospects and visitors’ interaction with your web site, email, blog and search marketing and Internet optimization."
Fletcher added, "This SIG leverages John Lawlor's focus on using the lessons learned from classic direct marketing methodology (controlled testing and accurate tracking) to tweak Internet marketing and generate profits."
Lawlor added, "This Special Interest Group tele-seminar series will enable participants to produce repeatable results and reliable revenue by following the simple process of test, track and tweak until you achieve the Internet marketing results that you want."
$20 members, $30 non-members includes toll-free dial in access. Dial in instructions sent after registration.
About John Lawlor - moderator of the AMA "TEST / TRACK / TWEAK" SIG:
John Lawlor has been working full-time in the online marketing sector since co-founding the first permission-based email marketing services company in 1995. Lawlor is an online marketing consultant, strategist, speaker, tutor and author.
For more information on this AMA teleconference series, contact John at john@johnlawlor.com or 561-750-8095. A brief audio description of the TEST / TRACK / TWEAK SIG is available at http://www.amasouthflorida.org/media/audio/lawlor-announce-ama-sig01.mp3
More information and registration is available at:
http://johnlawlor.com/ama-sig/sig1.html
About The American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. www.amasouthflorida.org
American Marketing Association, South Florida Chapter, Launches "Test / Track / Tweak" a Teleconference Series Moderated by Marketing Speaker/Tutor/Consultant John Lawlor on September 18, 2006 at 4:00 PM - 5:00PM Eastern. First Session is titled: “Supercharge Your Web Site ROI By Adding Google Analytics - It's Simple, Powerful and Won't Cost You a Dime.”
Keith Fletcher, President of AMA, South Florida Chapter, announced the launch of "Test / Track / Tweak" the Special Interest Group (SIG) for Continuous Improvement of Online Marketing.
"Test / Track / Tweak" is the only AMA Special Interest Group that focuses on practical ways to improve your own web site conversions and online marketing results!
The teleconference series will be moderated by John Lawlor. Lawlor is an experienced marketing consultant, speaker, and tutor based in Boca Raton, Florida.
Starting on September 18, 2006 at 4:00PM Eastern, the initial session title is: "Supercharge Your Web Site ROI By Adding Google Analytics - It's Simple, Powerful and Won't Cost You a Dime."
Lawlor advises, "Your online marketing results won't get better on their own. The only way to improve your web marketing ROI is for you to get actively involved in systematically managing every aspect of your prospects and visitors’ interaction with your web site, email, blog and search marketing and Internet optimization."
Fletcher added, "This SIG leverages John Lawlor's focus on using the lessons learned from classic direct marketing methodology (controlled testing and accurate tracking) to tweak Internet marketing and generate profits."
Lawlor added, "This Special Interest Group tele-seminar series will enable participants to produce repeatable results and reliable revenue by following the simple process of test, track and tweak until you achieve the Internet marketing results that you want."
$20 members, $30 non-members includes toll-free dial in access. Dial in instructions sent after registration.
About John Lawlor - moderator of the AMA "TEST / TRACK / TWEAK" SIG:
John Lawlor has been working full-time in the online marketing sector since co-founding the first permission-based email marketing services company in 1995. Lawlor is an online marketing consultant, strategist, speaker, tutor and author.
For more information on this AMA teleconference series, contact John at john@johnlawlor.com or 561-750-8095. A brief audio description of the TEST / TRACK / TWEAK SIG is available at http://www.amasouthflorida.org/media/audio/lawlor-announce-ama-sig01.mp3
More information and registration is available at:
http://johnlawlor.com/ama-sig/sig1.html
About The American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. www.amasouthflorida.org
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