Learn how to podcast or have it done for you

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 14, 2006 -- From: The Ian MacRae Radio School � Podcast Solutions
Contact: Ian MacRae
Snail Mail: P.O. Box 1398, Rozelle, NSW 2039, Australia
Phone: +61 2 9555 8671. Mobile: 0411 794 445
Email: ian@allaboutradio.net
URL: http://www.corpcoms.com


***FOR IMMEDIATE RELEASE***

Learn how to podcast or have it done for you

Sydney. September 14th. 2006

Corporate Australia is beginning to pick up on podcasting at last, according to Ian MacRae, of The Ian MacRae Radio School.

�We've been offering podcasting courses for the past year, and we've had a really wide variety of people in the classes. Now suddenly big organisations are picking up on the usefulness of putting audio on the net,� the former radio star says.

Sometimes it's because they want to appeal to a Generation Y or X audience. �We recently recorded four recruitment seminars for young would-be accountants. Most of the people in the audience were in their early twenties. The client wanted to reach a wider geographic audience, and they decided podcasts were the ideal medium,� Ian explains.

Podcasts can be as effective in reaching a mature audience as they can be getting to young people.

The Australian Consumers Association wanted to explain how they did their product tests for Choice Magazine, and so Ian conducted a series of interviews with their testers. Audio is relatively quick and cheap to do, and it humanizes the people who are otherwise behind the scenes at Choice magazine.

Design lecturer Frank Lowe did the 2 x 4 hour course before devising his series of podcasts of Continuing Education for architects.

The Podcast Like A Pro courses continue to attract a diverse range of students.

Other people doing the Podcast Like A Pro course have included a telecom executive who needed to get a handle on content on mobile devices, a charity group wanting to reach out to abuse victims, management and sales trainers, and authors.

�Because audio is so easy and cheap to create, yet so intimate, it's attracting a lot of interesting people who want to create their own content,� Ian says.

�If you're running an organisation that needs to deliver a lot of information quickly and effectively, or you want to reach a specific audience, young or old, podcasts should be part of the media mix you use,� Ian advises.

�Some companies who don�t have the inclination to do it themselves have asked us if we could produce regular podcasts for them. This means we write, record, edit , master and finally get the podcast online.�

The Podcast Like a Pro Course is only run in Sydney at this time. However Ian and Bob can produc