Italy's Wind Implemented Unipier Intelligent Policy Manager for Parental Control & Loyalty Points

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News Archive > 2006 > Sep > 26
Unipier's Intelligent Policy Manager centrally implements service related policies and business logic and allows Wind to fully control access to adult sites and a loyalty points rewarding mechanism
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September 26, 2006 (Press Release) -- Netanya, Israel - September 27, 2006: Unipier, pioneer of Intelligent Policy Management, announced today the implementation of a full access control and eWallet solution at Wind Telecomunicazioni SpA (“Wind”), in Italy. This solution is based on the capabilities of Unipier’s Intelligent Policy Manager and it encourages Wind’s mobile users to purchase a variety of mobile premium services by crediting them with loyalty points for future purchases of value added services. It further ensures a flexible access control mechanism to block subscribers from accessing any restricted content.

Unipier’s Intelligent Policy Manager serves as a common decision point for applications, gateways and service enablers over mobile Service Delivery Platforms (SDPs). It enables the rapid and cost-efficient definition, management and application of service policies in a scalable and non-intrusive manner, across all channels and services. Unipier’s solution enables the centralized definition of different business logic and service policies using a code-free modeling environment that offers full flexibility to update policies for content access control, promotion and bundling, charging, personalization, user privacy and many more according to different service requirements, regulations and operator’s changing needs.

Using Unipier’s solution, Wind’s subscribers in Italy will benefit from a rewarding system that will credit any user of mobile premium services with loyalty points to be used as eWallet money for the next purchase. Full parental control was implemented on both the WAP and i-mode portals using flexible definitions of content access control policies that blocked or redirected users who try to access adult-related content. Unipier's solution enables Wind to easily apply new marketing requirements and various policies in different service delivery aspects in the future without being involved in costly and lengthy projects.

We are really excited to implement our Intelligent Policy Manager in an innovative operator such as Wind,” said Gabby Levy, CEO of Unipier. “The Unipier team has managed to turn the complicated and challenging time-to-market requirements of parental control and loyalty point system into a live, working solution that utilizes a code-free modeling environment with an easy-to-use policy system in only eight weeks – we truly believe our Intelligent Policy Management technology is a revolution in service delivery!”


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For more information:

Ofir Azury,
Director of Marketing
Unipier
Tel: +972 9 8920875
ofir.azury@unipier.com

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