How to Generate Income from Your Biggest Asset�Your Mailing List

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 27, 2006 -- How to Generate Income from Your Biggest Asset�Your Mailing List

How do you do it? You can simply create a mailing piece giving details about your list, mail it to the list brokers (whose names are readily available out of Standard Rate & Data�s Direct Mail Lists, Rates and Data) and sit back and wait for the orders to come in. The broker will bill the renter of your list on your behalf and when he receives payment from his client he�ll remit to you rental income less a commission of 20%. BEWARE: List brokers are frequently slow in paying for rentals. Some list brokers blame it on the fact that their client didn�t pay them but we have heard of cases where the broker has taken weeks after he�s been paid by hit client to remit to the list owner, you.

The second way to earn a large sum of passive income is to have your mailing list managed by Strategic Alliance List Manager (SALM). The SALM job is to find and create joint ventures with firm who�s products complements your exist products/services. Although this may sound easy, it�s sometimes very difficult task. Here�s how it works. The SALM goes to the complementary firm and tell them they will sell their products for them without any upfront marketing cost or capital risk. Why? Because the SALM and you only get paid on the number of prospects from your list that purchase the complementary service.

The first thing the SALM would do is find companies with products or services that your customers would want to buy and then you negotiate a joint venture deal where you would give your endorsement to their products for a percentage of the profits. This percentage is negotiated and so are the expenses.

However, when there are residual sales in the mix, the SALM would negotiate for you to get the largest percentage of the profit. For example, your SALM could go to a company and tell them that you�ll allow them to market their product or service to your customers and will structure it in a way that you�ll give them an endorsement and pay all or half of the up-front marketing costs, but you won�t take a percentage of the profits on the first sale. All you want in exchange is 25% or 50% of the profit from all the residual sales that company makes to your customers.

This is an enticing offer to the complementary company because it allows them to access a whole new group of customers with little or no up-front marketing expenses. They�ll acquire customers they probably wouldn�t have been able to get and all it costs them is a certain percentage of the profits from future sales.

When I first started Xspology.com, I didn�t have a lot of money for marketing. I knew I had a great product. In addition, I knew there was enough built-in margin in my services that I could partner with companies that had clients I wanted and pay them a respectable amount. It was a win, win for me and my partners. I walked away with new clients with no up-front cost and my partners walked away