The changing face of The UK Car Internet Market
October 5, 2006 (Press Release) --
It would be unfair to state that BuyYourCar.co.uk was trying to re-invent the wheel.
BuyYourCar.co.uk does not seek not to change the way that people research, buy and sell cars on the Internet. Its goal is to improve the way that this is done, making it more efficient whilst saving the customer time and money in the process. It seeks to take the best of what there is out there at the moment, merge this into one site, and then improve upon it.
The Online Car Market as it stands
Used Cars
There are several excellent sites in the market place, these sites are long established and have become household names.
But, they seem to be resting on their laurels. They offer an incomplete service - they merely offer used cars and go no further. They do not cater for the new car buyer, and neither do they look to provide a service for the private individual or company car driver looking to contract hire or lease a car.
Consequently, they only cover about 30% of the total online car sales market. They are missing out on the new car and contract hire opportunities.
More to the point, BuyYourCar.co.uk is offering completely free advertising for ALL used car outlets for the balance of 2006.
New Cars
Again, there are some long established websites; however they only cover new cars. They do not offer used cars, whether that be to buy or to sell, they do not offer cars on contract hire or lease, so again they are only covering a small percentage of the total market.
They have other weaknesses in their armour. Whilst they profess to offer competitive pricing, they do not.
For each range of cars they offer for each manufacturer, they have just one main franchise supplier. What this means is that if they sell Honda Cars, they only deal with one Honda Garage. So how can their prices be competitive? Competition is about multiple prices, multiple suppliers and the ability to have one supplier compete against another.
BuyYourCar.co.uk is the first site to allow ALL New Car Dealers the opportunity of entering their prices into our site. We will then display more than one price for any given model. The customer then has a choice.
This has the added advantage that it encourages dealers to bid against each other ultimately reducing each others price to the point were BuyYourCar.co.uk becomes the most competitive supplier of any given new car in the UK market and our customers save more than they could elsewhere.
This also gives the customer multiple prices to choose from, and because some dealers charge for delivery or do not give discounts on options, it means that the cheapest initial price listed isn’t always the best price for the customer. A car that is Ł50 more expensive, but is only 25 miles from the customer might be the best offer, especially if the customer would like to collect the car.
BuyYourCar.co.uk does not take any short cuts in getting its prices as low as possible; they do not offer imports or grey import cars.
BuyYourCar.co.uk does not seek not to change the way that people research, buy and sell cars on the Internet. Its goal is to improve the way that this is done, making it more efficient whilst saving the customer time and money in the process. It seeks to take the best of what there is out there at the moment, merge this into one site, and then improve upon it.
The Online Car Market as it stands
Used Cars
There are several excellent sites in the market place, these sites are long established and have become household names.
But, they seem to be resting on their laurels. They offer an incomplete service - they merely offer used cars and go no further. They do not cater for the new car buyer, and neither do they look to provide a service for the private individual or company car driver looking to contract hire or lease a car.
Consequently, they only cover about 30% of the total online car sales market. They are missing out on the new car and contract hire opportunities.
More to the point, BuyYourCar.co.uk is offering completely free advertising for ALL used car outlets for the balance of 2006.
New Cars
Again, there are some long established websites; however they only cover new cars. They do not offer used cars, whether that be to buy or to sell, they do not offer cars on contract hire or lease, so again they are only covering a small percentage of the total market.
They have other weaknesses in their armour. Whilst they profess to offer competitive pricing, they do not.
For each range of cars they offer for each manufacturer, they have just one main franchise supplier. What this means is that if they sell Honda Cars, they only deal with one Honda Garage. So how can their prices be competitive? Competition is about multiple prices, multiple suppliers and the ability to have one supplier compete against another.
BuyYourCar.co.uk is the first site to allow ALL New Car Dealers the opportunity of entering their prices into our site. We will then display more than one price for any given model. The customer then has a choice.
This has the added advantage that it encourages dealers to bid against each other ultimately reducing each others price to the point were BuyYourCar.co.uk becomes the most competitive supplier of any given new car in the UK market and our customers save more than they could elsewhere.
This also gives the customer multiple prices to choose from, and because some dealers charge for delivery or do not give discounts on options, it means that the cheapest initial price listed isn’t always the best price for the customer. A car that is Ł50 more expensive, but is only 25 miles from the customer might be the best offer, especially if the customer would like to collect the car.
BuyYourCar.co.uk does not take any short cuts in getting its prices as low as possible; they do not offer imports or grey import cars.
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