The first Indian Chain of Quick Service Restaurants with pan India Presence arrives in the Financial Capital of India. It serves standardized, hygienic, tasty and value for money Indian food.
October 6, 2006 (Press Release) --
Pulse Foods India Private Limited, the first pan-India chain of quick service restaurants serving Indian food, today made its foray into the commercial capital of India by opening two restaurants in Mumbai. Announcing this at a formal media briefing, Mr. Neeraj Jain, CEO, Pulse Foods India Private Limited, said that the two pulse restaurants have come up at Prabhadevi & Mulund.
The pulse at Prabhadevi is located at Veer Sawarkar Marg, and has 60 covers spread over 2000 sq feet. The second pulse has come up at Nirmal Lifestyle Mall in Mulund (W) where it will have 70 covers spread over a 2000 sq feet area. The restaurants will open from 11.00 am to 11.00 pm and will have “an all-day dining and take-away menu”. Home delivery will also be available from both restaurants during this time.
Each Pulse Foods restaurant is a warm, inviting oasis where a customer can come, be comfortable, place his order to an attentive and courteous staff, eat food that is wholesome, great tasting and light on pockets, and yet be on his way in half an hour’s time.
At pulse, the aura of understated elegance, the colours, the tone, the texture - every single aspect of the restaurant is painstakingly created to offer a comfortable and welcoming look. The different hues reinforce the Indian appeal in an international packaging.
The décor at pulse has been developed keeping in mind a brand personality that is modern, vibrant and approachable. The mix of wood panels and logs at the service counter add a special dimension to each restaurant. The bright yellow glazed flooring, comfortable yet plush yellow sofas and tan chairs contrasted by Purple wall with great food shots gives the restaurants a contemporary, global feel.
The amalgamation of Indian Food with modern food technology that allows for quick service is a USP of pulse. All pulse restaurants maintain the strictest quality and hygiene standards, comparable to the best in the world and offer the same standardized taste across locations. pulse offers a fine dining cuisine in the quick service format.
The menu comprises of starters, combos and a-la carte dishes, for both vegetarians and non-vegetarians. pulse is also amongst the foremost when it comes to segregation of the vegetarian and non-vegetarian cooking areas with a clear demarcation between the two. Again, unlike most eateries, pulse Naans do not contain eggs or the food products do not have any added colours.
Pulse Foods researched into the eating habits and came up with a menu that is an amalgamation of the best that Indian food has to offer. Whether it is Old favourites such as Dal Makhani, Kadhai Paneer and Mutton Curry, or very novel and interesting dishes like Palak Corn, Pulse serves them all.
In the snacks, Chatpatey Aloo are the Indian answer to French Fries, and rolls are the paranthas rolled up with Aloo, Paneer or Chicken Tikka. These can be accompanied with Nimbu Paani & Jal jeera.
The pulse at Prabhadevi is located at Veer Sawarkar Marg, and has 60 covers spread over 2000 sq feet. The second pulse has come up at Nirmal Lifestyle Mall in Mulund (W) where it will have 70 covers spread over a 2000 sq feet area. The restaurants will open from 11.00 am to 11.00 pm and will have “an all-day dining and take-away menu”. Home delivery will also be available from both restaurants during this time.
Each Pulse Foods restaurant is a warm, inviting oasis where a customer can come, be comfortable, place his order to an attentive and courteous staff, eat food that is wholesome, great tasting and light on pockets, and yet be on his way in half an hour’s time.
At pulse, the aura of understated elegance, the colours, the tone, the texture - every single aspect of the restaurant is painstakingly created to offer a comfortable and welcoming look. The different hues reinforce the Indian appeal in an international packaging.
The décor at pulse has been developed keeping in mind a brand personality that is modern, vibrant and approachable. The mix of wood panels and logs at the service counter add a special dimension to each restaurant. The bright yellow glazed flooring, comfortable yet plush yellow sofas and tan chairs contrasted by Purple wall with great food shots gives the restaurants a contemporary, global feel.
The amalgamation of Indian Food with modern food technology that allows for quick service is a USP of pulse. All pulse restaurants maintain the strictest quality and hygiene standards, comparable to the best in the world and offer the same standardized taste across locations. pulse offers a fine dining cuisine in the quick service format.
The menu comprises of starters, combos and a-la carte dishes, for both vegetarians and non-vegetarians. pulse is also amongst the foremost when it comes to segregation of the vegetarian and non-vegetarian cooking areas with a clear demarcation between the two. Again, unlike most eateries, pulse Naans do not contain eggs or the food products do not have any added colours.
Pulse Foods researched into the eating habits and came up with a menu that is an amalgamation of the best that Indian food has to offer. Whether it is Old favourites such as Dal Makhani, Kadhai Paneer and Mutton Curry, or very novel and interesting dishes like Palak Corn, Pulse serves them all.
In the snacks, Chatpatey Aloo are the Indian answer to French Fries, and rolls are the paranthas rolled up with Aloo, Paneer or Chicken Tikka. These can be accompanied with Nimbu Paani & Jal jeera.
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