How small businesses should use direct response advertising to make their marketing more profitable.
October 6, 2006 (Press Release) --
A style of marketing and advertising last seen widely in newspapers and magazines in the 1930’s could help small/medium sized business to survive and prosper in any economic downturn.
80 years ago a typical newspaper ad was very copy dense as it attempted to successfully sell products and services off the page. The ad needed to use more words to persuade readers to take action. After all, the ad was their salesman in print.
Contrast that with today and a modern day ad has graphics, colour and far fewer words. And many companies seem more concerned about building their brand and making their name more widely known. Instead of making a direct proposition to their target market and asking for an immediate response.
Direct response copywriter Mark Pocock says, “Many small/medium sized businesses would be better off using inexpensive-to-implement, proven direct marketing techniques to generate sales and leads. Especially if the UK starts to experience any economic downturn.”
“Advertising and marketing budgets are usually one of the first things to get cut back when a small company’s sales slow. So instead of promoting their brand a return to old style advertising and marketing could pay huge dividends for smaller companies “said Mr Pocock.
For more information phone 01288381688 or go to www.markpocock.com
80 years ago a typical newspaper ad was very copy dense as it attempted to successfully sell products and services off the page. The ad needed to use more words to persuade readers to take action. After all, the ad was their salesman in print.
Contrast that with today and a modern day ad has graphics, colour and far fewer words. And many companies seem more concerned about building their brand and making their name more widely known. Instead of making a direct proposition to their target market and asking for an immediate response.
Direct response copywriter Mark Pocock says, “Many small/medium sized businesses would be better off using inexpensive-to-implement, proven direct marketing techniques to generate sales and leads. Especially if the UK starts to experience any economic downturn.”
“Advertising and marketing budgets are usually one of the first things to get cut back when a small company’s sales slow. So instead of promoting their brand a return to old style advertising and marketing could pay huge dividends for smaller companies “said Mr Pocock.
For more information phone 01288381688 or go to www.markpocock.com
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