Irvine, Calif., October 09, 2006 - Today, PricePlay, Inc. (www.PricePlay.com) announced new technologies to enhance and improve the online purchasing experience. Three new products – PricePlay Interac
October 8, 2006 (Press Release) --
New PricePlay® Interactive Pricing™ Technologies Make Customers Acquisition Easier, Cheaper, and Profit Margin Higher
Irvine, Calif., October 09, 2006 - Today, PricePlay, Inc. (www.PricePlay.com) announced new technologies to enhance and improve the online purchasing experience. Three new products – PricePlay Interactive Pricing Activity, PricePlay Marketplace, and PricePlay Enterprise Console – advance the state of the art in eCommerce and interactive promotion by helping buyers worldwide find and control the price they want to pay--during a fun, enjoyable, and rewarding engagement. The new products all incorporate new capabilities that leverage PricePlay’s patented Interactive Pricing Technologies, for example, enabling buyers to play an online game to achieve lower prices. The prices are scaled to the buyer’s performance during the game.
The company also introduced PricePlay Marketplace Network and PricePlay Enterprise Console, a new tool that enables online merchants and businesses to maximize their return on marketing investment.
The new PricePlay Marketplace services announced today combine the power of PricePlay’s technology with online merchants and businesses’ pricing knowledge to engage buyers at the point of purchase. As a result, buyers are engaged in Interactive Pricing Activities such as an online game to achieve lower prices, sellers reduce customer acquisition cost, increase conversion and margin while making unexpected sales.
PricePlay Marketplace Beta
PricePlay Marketplace beta is a community where buyers can engage in Interactive Pricing Activities such as an online game for fun and for the control of price they want to pay. Organizations, businesses, or individuals can private-label their own Interactive Pricing web sites to create specialized links to which site visitors can engage in Interactive Pricing Activities for specified products offered by them.
Once visitors are attracted to visit a web site, a link is enabled to allow the visitors to play online games for lower prices on products listed by the site owners. Playing is free. Site owners get a higher conversion rate and more return visits for the same marketing dollar spend. Overall revenue and margin are increased.
For example, an etailer of used golf clubs can enable Interactive Pricing on all or some of their web pages by copy and paste a few lines of html codes after becoming a PricePlay Marketplace Network member. A site visitor may choose an online golf game to play for some of the golf clubs. The better the score the lower the price for selected golf clubs! A buyer can play for as long as he wants. Advertising revenue generated during playing is shared between PricePlay and site owners.
Buyers and site owners can sign up for free to become members of PricePlay at www.priceplay.com
PricePlay Enterprise Console
Also announced today, PricePlay Enterprise Console beta –offers higher level of integration for Interactive Pricing for web sites. By customizing
Irvine, Calif., October 09, 2006 - Today, PricePlay, Inc. (www.PricePlay.com) announced new technologies to enhance and improve the online purchasing experience. Three new products – PricePlay Interactive Pricing Activity, PricePlay Marketplace, and PricePlay Enterprise Console – advance the state of the art in eCommerce and interactive promotion by helping buyers worldwide find and control the price they want to pay--during a fun, enjoyable, and rewarding engagement. The new products all incorporate new capabilities that leverage PricePlay’s patented Interactive Pricing Technologies, for example, enabling buyers to play an online game to achieve lower prices. The prices are scaled to the buyer’s performance during the game.
The company also introduced PricePlay Marketplace Network and PricePlay Enterprise Console, a new tool that enables online merchants and businesses to maximize their return on marketing investment.
The new PricePlay Marketplace services announced today combine the power of PricePlay’s technology with online merchants and businesses’ pricing knowledge to engage buyers at the point of purchase. As a result, buyers are engaged in Interactive Pricing Activities such as an online game to achieve lower prices, sellers reduce customer acquisition cost, increase conversion and margin while making unexpected sales.
PricePlay Marketplace Beta
PricePlay Marketplace beta is a community where buyers can engage in Interactive Pricing Activities such as an online game for fun and for the control of price they want to pay. Organizations, businesses, or individuals can private-label their own Interactive Pricing web sites to create specialized links to which site visitors can engage in Interactive Pricing Activities for specified products offered by them.
Once visitors are attracted to visit a web site, a link is enabled to allow the visitors to play online games for lower prices on products listed by the site owners. Playing is free. Site owners get a higher conversion rate and more return visits for the same marketing dollar spend. Overall revenue and margin are increased.
For example, an etailer of used golf clubs can enable Interactive Pricing on all or some of their web pages by copy and paste a few lines of html codes after becoming a PricePlay Marketplace Network member. A site visitor may choose an online golf game to play for some of the golf clubs. The better the score the lower the price for selected golf clubs! A buyer can play for as long as he wants. Advertising revenue generated during playing is shared between PricePlay and site owners.
Buyers and site owners can sign up for free to become members of PricePlay at www.priceplay.com
PricePlay Enterprise Console
Also announced today, PricePlay Enterprise Console beta –offers higher level of integration for Interactive Pricing for web sites. By customizing
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