Consumers can text “express” to 78247 (QTAGS) and immediately receive a reply text with a one-click download link for the Handmark flagship mobile software, Pocket Express™.
October 10, 2006 (Press Release) --
qtags Media Contacts:
Allison Gower, 877-667-2633
agower@qtags.com
John Wagner, 281-565-6045
john@wagnermarketingandpr.com
Handmark Media Contact:
Andrew Pray, 415-547-7022
andrewp@waggeneredstrom.com
Handmark® Adds qtags™ Text Program to Marketing and Advertising Campaigns
Handmark Pocket Express™ mobile software features one-click download with qtags text
HOUSTON (Oct. 10, 2006) – Handmark®, a leading developer and distributor of mobile content solutions, announced that it is using qtags-powered text promotions as a part of its advertising campaigns, making it easier for consumers to quickly download Handmark applications without having to remember URLs or visit a software store to make a purchase.
For example, consumers can text “express” to 78247 (QTAGS) and immediately receive a reply text with a one-click download link for the Handmark flagship mobile software, Pocket Express™. Pocket Express wireless service delivers free news, sports, and weather, plus other subscription services including stock quotes, street maps and turn-by-turn directions, movie reviews and show times, 411 directory search, and more. Pocket Express is available on BlackBerry, Palm Treo, motorola Q™ and other Windows Mobile wireless handhelds as well as MOTORAZR, MOTOPEBL, and MOTOSLVR.
Handmark offers some of the most popular applications on the market, from games like Tetris® and Scrabble® to entertainment content like ZAGAT TO GO(SM) and productivity software such as The New Oxford American Dictionary and Pocket Express.
“qtags text is a perfect way to link a customer to a mobile-oriented application, like Pocket Express,” said Tom McKeon, VP of Channel Sales at Handmark. “And this innovative distribution method distinguishes us from competitors, by offering our customers the most convenient download on the market.”
“Handmark, a forerunner in mobile content development and distribution, leveraged qtags’ ability to quickly and easily set-up keywords in a way that directly benefits the consumer,” said Allison Gower, qtags president and founder. “Consumers are bombarded with thousands of advertising URLs each day, so it’s important to make it ultra-easy for your message to break through all of that clutter. qtags are a natural way to literally get your product into the hands of the consumers who want it.”
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Allison Gower, 877-667-2633
agower@qtags.com
John Wagner, 281-565-6045
john@wagnermarketingandpr.com
Handmark Media Contact:
Andrew Pray, 415-547-7022
andrewp@waggeneredstrom.com
Handmark® Adds qtags™ Text Program to Marketing and Advertising Campaigns
Handmark Pocket Express™ mobile software features one-click download with qtags text
HOUSTON (Oct. 10, 2006) – Handmark®, a leading developer and distributor of mobile content solutions, announced that it is using qtags-powered text promotions as a part of its advertising campaigns, making it easier for consumers to quickly download Handmark applications without having to remember URLs or visit a software store to make a purchase.
For example, consumers can text “express” to 78247 (QTAGS) and immediately receive a reply text with a one-click download link for the Handmark flagship mobile software, Pocket Express™. Pocket Express wireless service delivers free news, sports, and weather, plus other subscription services including stock quotes, street maps and turn-by-turn directions, movie reviews and show times, 411 directory search, and more. Pocket Express is available on BlackBerry, Palm Treo, motorola Q™ and other Windows Mobile wireless handhelds as well as MOTORAZR, MOTOPEBL, and MOTOSLVR.
Handmark offers some of the most popular applications on the market, from games like Tetris® and Scrabble® to entertainment content like ZAGAT TO GO(SM) and productivity software such as The New Oxford American Dictionary and Pocket Express.
“qtags text is a perfect way to link a customer to a mobile-oriented application, like Pocket Express,” said Tom McKeon, VP of Channel Sales at Handmark. “And this innovative distribution method distinguishes us from competitors, by offering our customers the most convenient download on the market.”
“Handmark, a forerunner in mobile content development and distribution, leveraged qtags’ ability to quickly and easily set-up keywords in a way that directly benefits the consumer,” said Allison Gower, qtags president and founder. “Consumers are bombarded with thousands of advertising URLs each day, so it’s important to make it ultra-easy for your message to break through all of that clutter. qtags are a natural way to literally get your product into the hands of the consumers who want it.”
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