Marrying the city’s acclaimed reputation in the field of rugby with its success in the fashion arena, was the motivation for the launch of a major marketing campaign to make Limerick a leadin
October 18, 2006 (Press Release) --
Love Leisure, Love Limerick is the slogan of a 100,000 euro promotion of the city and county which was launched by a public/private partnership that includes the Limerick Tourism Trade Partnership and Shannon Development.
Commenting on the drive, fashion expert and television presenter, Celia Holman Lee, who has topped the Best Dressed list for almost a decade, said that there is a distinct uniqueness to the Limerick shopping experience.
"Limerick has a lot of family-owned fashion houses that have their own individual style of buying and which gives a completely new sense of individuality when looking for fashion,” she said.
Co-launching the promotion, rugby star, Peter Clohessy, said that the Thomond Park experience is "a must for every rugby fan and we are very proud of Limerick’s great rugby tradition.
"So, why not combine a rugby pilgrimage to the famous Thomond Park to see the champion Munster team in action and combine it with a great weekend of retail therapy in Limerick’s top fashion houses,” he said.
Emphasising the wide variety of activities on offer to visitors of all ages to Limerick, Aileen Phelan, chairperson of the Limerick Tourism Trade Partnership, said these include angling, adventure centres, paintballing, rugby, golf, beautiful gardens and historic castles, all aligned to some of the top facilities in the country.
Funding for the marketing campaign comes from Limerick City Council, Shannon Development and Limerick County Council. The private funding is provided by all the city and county hotels and Glance Promotions.
Commenting on the initiative, John King, Shannon Development tourism and heritage director, said that a marketing plan had been submitted to Failte Ireland which resulted in substantial funding being allocated to the campaign.
"This combined with the efforts of Limerick Tourism Trade Partnership, and especially Aileen Phelan, will ensure that the drive will be a worthwhile campaign to promote Limerick,” said Mr King.
The marketing drive includes a radio advertising campaign and an E-brochure marketing initiative that will highlight the range of quality activity breaks that are available in Limerick city and county.
The radio campaign will run from October to December 2006.http://www.limerick.com
Commenting on the drive, fashion expert and television presenter, Celia Holman Lee, who has topped the Best Dressed list for almost a decade, said that there is a distinct uniqueness to the Limerick shopping experience.
"Limerick has a lot of family-owned fashion houses that have their own individual style of buying and which gives a completely new sense of individuality when looking for fashion,” she said.
Co-launching the promotion, rugby star, Peter Clohessy, said that the Thomond Park experience is "a must for every rugby fan and we are very proud of Limerick’s great rugby tradition.
"So, why not combine a rugby pilgrimage to the famous Thomond Park to see the champion Munster team in action and combine it with a great weekend of retail therapy in Limerick’s top fashion houses,” he said.
Emphasising the wide variety of activities on offer to visitors of all ages to Limerick, Aileen Phelan, chairperson of the Limerick Tourism Trade Partnership, said these include angling, adventure centres, paintballing, rugby, golf, beautiful gardens and historic castles, all aligned to some of the top facilities in the country.
Funding for the marketing campaign comes from Limerick City Council, Shannon Development and Limerick County Council. The private funding is provided by all the city and county hotels and Glance Promotions.
Commenting on the initiative, John King, Shannon Development tourism and heritage director, said that a marketing plan had been submitted to Failte Ireland which resulted in substantial funding being allocated to the campaign.
"This combined with the efforts of Limerick Tourism Trade Partnership, and especially Aileen Phelan, will ensure that the drive will be a worthwhile campaign to promote Limerick,” said Mr King.
The marketing drive includes a radio advertising campaign and an E-brochure marketing initiative that will highlight the range of quality activity breaks that are available in Limerick city and county.
The radio campaign will run from October to December 2006.http://www.limerick.com
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