New Toolbar Provides Instant Access to Local Weather from The Weather Channel Inside the Browser
October 20, 2006 (Press Release) --
The Weather Channel Interactive, Inc.
(TWCI), today announced the launch of a new toolbar designed and optimized
specifically for the launch of Internet Explorer 7. The free toolbar enables users to constantly monitor their current weather conditions and
receive severe weather alerts within their browser.
The toolbar includes today's and tomorrow's forecast with direct links
to detailed weather information on weather.com, the most trusted source of
online weather according to the most recent Nielsen Trust Study. The
toolbar also provides quick links to the full 10-day forecast, live current
radar images and updated video showcasing top weather events across the
country.
"TWCi's strategy has always been to surround our users and provide
weather information to them whenever, wherever and whatever they are doing.
Like having the current temperature in the system tray, our users can get
the weather information they need at a glance for planning travel, their
morning commute or the weekend," said Monisha Longacre, director of
consumer application software, The Weather Channel Interactive. "Most
importantly, all these applications automatically -- and proactively --
alert our users to severe weather events, helping to keep them safe."
In addition to the toolbar, in the coming weeks The Weather Channel
will release a "weatherized" version of Internet Explorer 7 to weather
enthusiasts, which will include the toolbar as well as several other
pre-configured options including default tabs, an embedded weather search
and access to national and local weather RSS feeds, which takes advantage
of the rich RSS platform built- in to Microsoft's latest browser release.
The Weather Channel(R) Toolbar can be downloaded directly from
weather.com and will not require users to register.
(TWCI), today announced the launch of a new toolbar designed and optimized
specifically for the launch of Internet Explorer 7. The free toolbar enables users to constantly monitor their current weather conditions and
receive severe weather alerts within their browser.
The toolbar includes today's and tomorrow's forecast with direct links
to detailed weather information on weather.com, the most trusted source of
online weather according to the most recent Nielsen Trust Study. The
toolbar also provides quick links to the full 10-day forecast, live current
radar images and updated video showcasing top weather events across the
country.
"TWCi's strategy has always been to surround our users and provide
weather information to them whenever, wherever and whatever they are doing.
Like having the current temperature in the system tray, our users can get
the weather information they need at a glance for planning travel, their
morning commute or the weekend," said Monisha Longacre, director of
consumer application software, The Weather Channel Interactive. "Most
importantly, all these applications automatically -- and proactively --
alert our users to severe weather events, helping to keep them safe."
In addition to the toolbar, in the coming weeks The Weather Channel
will release a "weatherized" version of Internet Explorer 7 to weather
enthusiasts, which will include the toolbar as well as several other
pre-configured options including default tabs, an embedded weather search
and access to national and local weather RSS feeds, which takes advantage
of the rich RSS platform built- in to Microsoft's latest browser release.
The Weather Channel(R) Toolbar can be downloaded directly from
weather.com and will not require users to register.
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