NOTE: This is a fictitious press release used as part of an academic assignment and is posted only as an illustration of good work for others to follow on this assignment.(I hope it's good work.)
October 24, 2006 (Press Release) --
Concord, CA–October 24, 2006–After twelve years of intense and private research, the scientists at DomeCare have developed the basic formula leading to the release of a new line of completely organic skincare products especially designed for the scalp. These products are created to protect the hypersensitive scalp skin, keeping it soft, healthy-looking, yet tough against the sun’s destructive ultra-violet rays. DomeCare’s new product line will include five central products: the head wash, deep cleanser & conditioner, damp wipes, moisture gel, and sunscreen, all formulated specifically to nourish the scalp, and protect it from the effects of exposure to the elements.
“The purpose in introducing our new line of DomeCare is two-fold,” commented Mike Purcell, President of DomeCare. “We wanted to provide a premium skin-care product designed especially for the scalps of those who, either by choice or chance, have that tender skin 100% exposed virtually all the time. Ongoing studies consistently have shown that we absorb the majority of toxins through the skin, not only of our hands, but our exposed scalps as well. This skin needs more extreme measures of protection than ever before. The incidence of skin cancer is no higher for those with exposed scalps, but having the skin bare makes it much easier to keep the skin protected with sunscreen. There are more individuals voluntarily going for the bold, bald head than ever before; it is seen now as a sign not only of intelligence and cleanliness, but of the Xtreme sportsman, the cutting-edge macho style and independence. Can you imagine Vin Diesel with hair? “Our other, and more serious focus, is the DomeCare Foundation, in connection with the American Cancer Society. The occurrence of alopecia, or the rather sudden loss of clumps of hair which can occur as a result of chemotherapy, is undeniably devastating, no matter how expected it might be. Our goal is not only to provide premium skin care and protection for that newly exposed and tender skin, but to hopefully give those individuals an emotional charge—maybe the courage to show off that new bold, bald head in its best possible light and condition, and with the edge and fierce pride of the warriors that they are. Meanwhile, the scalp is being well cared for and conditioned so that when hair returns, it will be more luxuriant than ever before.
“In keeping with this priority,” continued Mr. Purcell, “a percentage of all product sold will be donated directly to the American Cancer Society, plus any purchases made by cancer patients will be discounted, as those coping with the disease are already so heavily burdened with catastrophic medical bills.”
About DomeCare International and DomeCare International Foundation
DomeCare International promotes and encourages the pride and promotion of a better head, a bolder head through excellent and natural skin care and the determination to stand tall and be counted.
“The purpose in introducing our new line of DomeCare is two-fold,” commented Mike Purcell, President of DomeCare. “We wanted to provide a premium skin-care product designed especially for the scalps of those who, either by choice or chance, have that tender skin 100% exposed virtually all the time. Ongoing studies consistently have shown that we absorb the majority of toxins through the skin, not only of our hands, but our exposed scalps as well. This skin needs more extreme measures of protection than ever before. The incidence of skin cancer is no higher for those with exposed scalps, but having the skin bare makes it much easier to keep the skin protected with sunscreen. There are more individuals voluntarily going for the bold, bald head than ever before; it is seen now as a sign not only of intelligence and cleanliness, but of the Xtreme sportsman, the cutting-edge macho style and independence. Can you imagine Vin Diesel with hair? “Our other, and more serious focus, is the DomeCare Foundation, in connection with the American Cancer Society. The occurrence of alopecia, or the rather sudden loss of clumps of hair which can occur as a result of chemotherapy, is undeniably devastating, no matter how expected it might be. Our goal is not only to provide premium skin care and protection for that newly exposed and tender skin, but to hopefully give those individuals an emotional charge—maybe the courage to show off that new bold, bald head in its best possible light and condition, and with the edge and fierce pride of the warriors that they are. Meanwhile, the scalp is being well cared for and conditioned so that when hair returns, it will be more luxuriant than ever before.
“In keeping with this priority,” continued Mr. Purcell, “a percentage of all product sold will be donated directly to the American Cancer Society, plus any purchases made by cancer patients will be discounted, as those coping with the disease are already so heavily burdened with catastrophic medical bills.”
About DomeCare International and DomeCare International Foundation
DomeCare International promotes and encourages the pride and promotion of a better head, a bolder head through excellent and natural skin care and the determination to stand tall and be counted.
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