Built on the collect to win™ business model, the first company to reward collectors
November 1, 2006 (Press Release) --
November 1, 2006 — (New York) — While preparing for its official launch at the American International Toy Fair® in February 2007, Caboodle! Toys unveils its first series of collectibles, Noah's Pals™, comprising forty pairs of animal figures, on an exclusive basis into the U.S. specialty market.
Steve King, co-founder of Caboodle! Toys states, “We are very excited to introduce a unique collectible that’s built upon our idea of ‘collect to win’ – whereby collectors who gather the entire Noah’s Pals™ series earn a reward.”
“Our products are built on optimism and educational value, and they embody a modern design aesthetic. We show the beauty of each animal through meticulous sculpting and painting. We further convey a strong overall attention to detail across all aspects of our business from our product packaging to our website development,” asserts co-founder Janet Rosso.
The Internet plays a significant role in the collection and encourages collectors to track their Noah’s Pals™ to earn the ultimate reward, a Caboodle!™, in the form of a box full of fun prizes. The two co-founders further note that the interactive Noah’s Pals™ website is designed for both children and adults and provides educational information about the forty animals.
Several retailers have already previewed the line. “What most impresses me about Noah’s Pals™ is that all of the animals are in proportion to one another,” remarks Susan Gore of Noah’s Ark Gifts of Swansboro, North Carolina. “The built to scale notion creates a well-integrated and unified collection.”
Stan Giliberto of Over the Rainbow Toys in Glastonbury, Connecticut comments, “Caboodle! Toys brings a breath of fresh air to the collectibles arena with its collector ID Cards that contain the edition number of the product in addition to a unique scratch code for online tracking. Such information is important to loyal collectors.”
Noah’s Pals™ will be available on a limited and exclusive basis through the remainder of 2006 and will become more widely available in 2007. “Noah’s Pals™ are high quality products at affordable price points. I expect that Noah’s Pals™ will enjoy great longevity in the marketplace,” says Kathy O'Keefe of Noah’s Ark Books & Toys in Lockport, New York.
The following locations will be among the first to carry Noah’s Pals™:
• Noah's Ark Books & Toys - 18 Bewley Building; Lockport, NY 14094
• Noah’s Ark Gifts - 201 Front Street; Swansboro, NC 28584
• Over the Rainbow Toys - 2872 Main Street; Glastonbury, CT 06033
About Caboodle! Toys LLC
Caboodle! Toys is a company born from a simple idea. When you “collect them all” you deserve kudos for your efforts, namely with a Caboodle!™ - a box of special, exclusive rewards. Caboodle!™ rewards are not offered for sale and can only be earned by collecting a complete series. The Caboodle!™ is Caboodle! Toys’ way of saying ‘thank you’ to its best collectors.
Learn more at www.noahspals.com.
Steve King, co-founder of Caboodle! Toys states, “We are very excited to introduce a unique collectible that’s built upon our idea of ‘collect to win’ – whereby collectors who gather the entire Noah’s Pals™ series earn a reward.”
“Our products are built on optimism and educational value, and they embody a modern design aesthetic. We show the beauty of each animal through meticulous sculpting and painting. We further convey a strong overall attention to detail across all aspects of our business from our product packaging to our website development,” asserts co-founder Janet Rosso.
The Internet plays a significant role in the collection and encourages collectors to track their Noah’s Pals™ to earn the ultimate reward, a Caboodle!™, in the form of a box full of fun prizes. The two co-founders further note that the interactive Noah’s Pals™ website is designed for both children and adults and provides educational information about the forty animals.
Several retailers have already previewed the line. “What most impresses me about Noah’s Pals™ is that all of the animals are in proportion to one another,” remarks Susan Gore of Noah’s Ark Gifts of Swansboro, North Carolina. “The built to scale notion creates a well-integrated and unified collection.”
Stan Giliberto of Over the Rainbow Toys in Glastonbury, Connecticut comments, “Caboodle! Toys brings a breath of fresh air to the collectibles arena with its collector ID Cards that contain the edition number of the product in addition to a unique scratch code for online tracking. Such information is important to loyal collectors.”
Noah’s Pals™ will be available on a limited and exclusive basis through the remainder of 2006 and will become more widely available in 2007. “Noah’s Pals™ are high quality products at affordable price points. I expect that Noah’s Pals™ will enjoy great longevity in the marketplace,” says Kathy O'Keefe of Noah’s Ark Books & Toys in Lockport, New York.
The following locations will be among the first to carry Noah’s Pals™:
• Noah's Ark Books & Toys - 18 Bewley Building; Lockport, NY 14094
• Noah’s Ark Gifts - 201 Front Street; Swansboro, NC 28584
• Over the Rainbow Toys - 2872 Main Street; Glastonbury, CT 06033
About Caboodle! Toys LLC
Caboodle! Toys is a company born from a simple idea. When you “collect them all” you deserve kudos for your efforts, namely with a Caboodle!™ - a box of special, exclusive rewards. Caboodle!™ rewards are not offered for sale and can only be earned by collecting a complete series. The Caboodle!™ is Caboodle! Toys’ way of saying ‘thank you’ to its best collectors.
Learn more at www.noahspals.com.
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