Madison Mom Makes Kids Feel Super

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News Archive > 2006 > Nov > 4
Personalized superhero capes for kids are more popular and fun that stay at home mom ever imagined when she began. Kids love feeling "super" with a cape of their own and mom feels great knowing this.
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November 4, 2006 (Press Release) -- For Immediate Release Contact: Amber Price
November 4, 2006
1-888-367-6418
Company: My Sweet Dreams Baby amber@mysweetdreamsbaby.com
http://www.mysweetdreamsbaby.com



Madison Mom Makes Kids Feel Super

Madison, WI-When Amber Price of Madison began creating personalized superhero capes for kids, she had no idea what a hit they would quickly become.

“I thought, ‘what a fun idea to have a cape with the child’s initial on it,’” says Price, “but I never dreamed that kids and parents across the nation would get so excited by this product.”

Price, a stay at home mom of two boys, ages 3 and 18 months, started a website (www.mysweetdreamsbaby.com) selling handmade baby and children’s items in February 2004 hoping to make a little extra money to support the family. One day, while brainstorming for new products that she could make out of her home, Price came up with the idea of creating personalized superhero capes with the child’s initial on the shield.

“I grew up with younger brothers and I have spent enough time around children to know that superhero capes are popular among kids,” explains Price. “I’ve heard of moms tying towels or blankets around their kids’ necks just so they could pretend they are Superman or Wonder Woman.”

The superhero capes, offered in four colors and two sizes, have been sold for kids’ birthday party favors, Halloween costumes and to large corporations for use in business meetings and projects. The capes were also featured at a small children’s Christmas shop in Houston this past year.

After selling the capes for just over a year, the demand for them became more than Price could keep up with on her own. She found a local manufacturer on the Internet, who now sews the superhero capes, leaving Price to add the initials and ship the capes to customers within the U.S. and Canada.

“It’s so much fun to see my business succeed,” smiles Price. “I started completely from scratch. I didn’t even know how to create a website or sell a product but little by little I’ve learned to build a successful business. It feels great to see happy customers using my capes and to know that kids out there enjoy them so much.”

The superhero cape line has expanded to include birthday party packs featuring invitations and party favors. “After such a successful year in 2005,” says Price, “I’m excited to see what the rest of 2006 will bring.”

###

Pictures of cape and more information available here: (http://www.mysweetdreamsbaby.com/superherocapes.htm)

Photos of Amber and family available upon request


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Publisher: My Sweet Dreams Baby




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