Indulgent Escapes - Mexico and Central America is promotes to the affluent traveler with the most discerning experiences that Mexico and Central America has to offer.
November 6, 2006 (Press Release) --
Pembroke Pines, FL (November 3, 2006) – Following the unprecedented success of Caribbean Escapes in promoting upscale resort travel, The Escapes Group announces the launch of the “Indulgent Escapes - Mexico and Central America.
“Regional marketing to the luxury travel niche provides an untapped opportunity to stimulate highly profitable travel to Mexico and Central America. To be successful, it’s necessary to have a campaign targeted at high net worth individuals. The campaign should reach them directly with a comprehensive and multifaceted strategy,” said Emanuel Schreibmaier, recently appointed President of The Escapes Group. “Indulgent Escapes - Mexico and Central America offers that through integrated efforts of high definition television programming, alluring publications, and enticing multimedia presentations. For the upscale resort in Mexico and Central America, it’s the perfect supplemental marketing solution.”
Indulgent Escapes - Mexico and Central America is the second regional marketing initiative developed by The Escapes Group after the success of their first program, Caribbean Escapes. The Caribbean Escapes program features 130 of the Caribbean’s most upscale resorts in 22 destinations and includes the coffee table publication, high definition television series, and booking web site. Caribbean Escapes’ four-plus and five-star resort properties are affiliated with Relais & Chateaux Hotels, Preferred Hotels and Resorts, Mandarin Oriental Hotel Group and The Leading Hotels of the World. This program has produced bookings from jetsetters from around the world to it’s member properties which include distinguished resorts such as Sandy Lane - Barbados, Half Moon- Jamaica, Ritz Carlton – Jamaica, Elbow Beach - Bermuda, Raffles Canouan, Four Seasons – Exuma, La Samana - St. Martin, Cap Juluca- Anguilla and others of similar caliber. Indulgent Escapes - Mexico and Central America will invite the resorts of similar distinction to be a part of the program.
"The business model and concept is quite unique," said Magdalena Carral, CEO of the Mexico Tourist Board. "The innovative marketing strategy is designed to provide the affluent consumer with a multiple array of luxury travel options available in Mexico. We've reviewed the remarkable coffee table publication and television shows produced for the Caribbean and are excited about the additional travelers who will learn about upscale travel throughout Mexico. We're pleased to support the implementation of the program for our exclusive properties and look forward to the programs' success."
Highlights of the program will include a publication, a series of high definition luxury travel television programs, an interactive booking website , as well as print advertising, public relations and targeted travel agent marketing efforts
.
“We developed Indulgent Escapes - Mexico and Central America to embrace the opulence of the Mexico and Central America paradise and share these tantalizing
“Regional marketing to the luxury travel niche provides an untapped opportunity to stimulate highly profitable travel to Mexico and Central America. To be successful, it’s necessary to have a campaign targeted at high net worth individuals. The campaign should reach them directly with a comprehensive and multifaceted strategy,” said Emanuel Schreibmaier, recently appointed President of The Escapes Group. “Indulgent Escapes - Mexico and Central America offers that through integrated efforts of high definition television programming, alluring publications, and enticing multimedia presentations. For the upscale resort in Mexico and Central America, it’s the perfect supplemental marketing solution.”
Indulgent Escapes - Mexico and Central America is the second regional marketing initiative developed by The Escapes Group after the success of their first program, Caribbean Escapes. The Caribbean Escapes program features 130 of the Caribbean’s most upscale resorts in 22 destinations and includes the coffee table publication, high definition television series, and booking web site. Caribbean Escapes’ four-plus and five-star resort properties are affiliated with Relais & Chateaux Hotels, Preferred Hotels and Resorts, Mandarin Oriental Hotel Group and The Leading Hotels of the World. This program has produced bookings from jetsetters from around the world to it’s member properties which include distinguished resorts such as Sandy Lane - Barbados, Half Moon- Jamaica, Ritz Carlton – Jamaica, Elbow Beach - Bermuda, Raffles Canouan, Four Seasons – Exuma, La Samana - St. Martin, Cap Juluca- Anguilla and others of similar caliber. Indulgent Escapes - Mexico and Central America will invite the resorts of similar distinction to be a part of the program.
"The business model and concept is quite unique," said Magdalena Carral, CEO of the Mexico Tourist Board. "The innovative marketing strategy is designed to provide the affluent consumer with a multiple array of luxury travel options available in Mexico. We've reviewed the remarkable coffee table publication and television shows produced for the Caribbean and are excited about the additional travelers who will learn about upscale travel throughout Mexico. We're pleased to support the implementation of the program for our exclusive properties and look forward to the programs' success."
Highlights of the program will include a publication, a series of high definition luxury travel television programs, an interactive booking website , as well as print advertising, public relations and targeted travel agent marketing efforts
.
“We developed Indulgent Escapes - Mexico and Central America to embrace the opulence of the Mexico and Central America paradise and share these tantalizing
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