Infopia Launches Research Powered by HammerTap

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Online sales analysis helps e-tailers to drive better decisions and profitability Orem, UT – November 7, 2006 – Salt-Lake-City-based Infopia, the industry leader in multi-channel online selling sol
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November 6, 2006 (Press Release) -- Orem, UT – November 7, 2006 – Salt-Lake-City-based Infopia, the industry leader in multi-channel online selling solutions, today announces a partnership with HammerTap, LLC, the original online marketplace research provider. The partnership gives Infopia customers the power to profit through HammerTap’s innovative web-based market research solution.

“Intelligent merchandising is a cornerstone to successful online selling,” said Ralf VonSosen, vice president of marketing at Infopia. “By incorporating HammerTap’s leading technology with our online selling platform, we provide our customers with a unique edge – they have both the marketplace visibility and analysis with HammerTap as well as execution capability with Infopia.”

Infopia’s latest version of Marketplace Manager, a complete online selling solution, introduces PowerWeb, powered by HammerTap. PowerWeb is a comprehensive online marketplace research solution that seamlessly integrates Infopia’s Marketplace Manager with HammerTap research, enabling sellers to maximize their eCommerce sales as well as their time.

“Online sellers want the direction market research provides, as well as a simpler way to do business,” said Jen Cano, spokesperson for HammerTap. “Infopia’s integrated PowerWeb research provides both.”

HammerTap’s PowerWeb research tool will be made available for all Infopia Marketplace Manager subscribers, giving users the ability to analyze performance of product sales online to ensure better business decision-making.


About Infopia Inc.

Infopia provides the industry’s most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit www.infopia.com.

About HammerTap, LLC
HammerTap was the first online research solution available on eBay, reaching out to sellers with answers about how to get the most out of their listings. HammerTap continues to offer customers the most in-depth market research tools, dedicated support and confident education, helping sellers power-up their listings to increase sales and maximize profits.

For more information, visit www.hammertap.com.

Media Contacts:


Steve Nye

HammerTap, Public Relations

steve@hammertap.com

405.822.2376


Renee Maler

Infopia, Public Relations

renee@philosophyPR.com

925.968.9495


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Visit our website: http://www.hammertap.com
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