Podcasting White Paper: The Real ROI for Podcasting (www.soundtheorywhitepaper.com)

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 8, 2006 -- Podcasting has become an accepted part of the modern marketing lexicon and has moved from the fad to phenomenon category. Dozens of major organizations are usings podcasts/audio tools in B2B/B2C applications right now. For instance:

-A Fortune 500 Financial Services Firm recently replaced their hard-copy training materials (big black binders and reams of paper) for a large annual conference with Video iPods and saved $200 per person on duplication costs alone.

-IBM provides podcasting tools for their employees to help facilitate conference calls, training, and best-in-breed internal coaching services.

-Muliple, large-scale sales groups are using "SalesCasts" to help communicate latest sales tips/ideas on a multinational level to help maximize profits and transform "winshield time" into profitable learning/training for sales force.

This Podcasting White Paper also features an Audio Version that allows you to hear the voices of interviewees in their own words discuss how podcasting has transformed their organizations for the better.

Topics covered:

-The "just in time" benefit of providing employees/customers with content when they want it.

-The inexpensive production process for podcasts, especially when compared with creating a TV/radio spot.

-The lasting value (multiple clicks/downloads) and utterly niche benefit of reaching your specific demagraphic, versus the "shotgun approach" of typical major media advertising.

-How the interactivity of podcasts creates community with your employees/customers, inspiring trust, loyalty and relationships.

If you've been thinking podcasting isn't applicable for your business, keep in mind people are also transforming typical business collateral into audio collateral, including: Audio White Papers (like the one featured as an adjunct to this Podcasting White Paper), Audio Press Releases, Audio Case Studies, and more.

And if you're thinking podcasting will be supplanted by video, keep in mind that a great majority of commuters still drive to work and have long walks in airports - you can and should reach them through their ears. Or else your competitors will.

-For more information on this subject, make sure to attend a Webinar featuring Mr. Havens presented by Thomson NETg, "Leverage the power of Podcasting to Build Communication and Train Your Audience." For more information or to register for free, please visit: http://www.netg.com/events/onlineevents/11142006.asp.