Full-service marketing communications firm Marketing Advertising grows its media department. Lynn Stephenson and Ryan “Buzz” Hyler are hired as media planner/buyer and media buyer, respectively.
November 16, 2006 (Press Release) --
RALEIGH, N.C. (Nov. 16, 2006) – MarketSmart Advertising, a full-service, integrated marketing communications firm, has expanded its media department. Lynn Stephenson and Ryan “Buzz” Hyler were hired as a media planner/buyer and media buyer, respectively.
Both graduates of N.C. State University, Stephenson and Hyler bring extensive media, promotional and marketing experience to MarketSmart Advertising.
As a media planner/buyer, Stephenson will research regional media habits and create customized media plans for clients based on her findings. She also will efficiently place the media buys once plans are approved. Stephenson joined MarketSmart after 10 years as a media planner/buyer for MRPP, where she researched and developed media plans for national and local accounts such as Quintiles, The News & Observer, and the Greater Raleigh Convention and Visitors Bureau.
“The work environment at MarketSmart is an exciting one,” Stephenson said. “It is a great experience to work at a full-service advertising agency with such a creative group of people. I’m very excited to be working with a team of individuals who enjoy the media buying and planning process.”
Upon graduating in 2005, Hyler also worked for MRPP, as a media coordinator. In this position, he assisted with planning and buying media for local clients, as well as managing the invoice process. While in college, Hyler honed his marketing, sales and promotional skills through part-time jobs with Red Bull and GMR Marketing. With Red Bull, he engaged in a local street-level sampling campaign that led to an increase in market sales. As a field coordinator with GMR Marketing, Hyler planned and organized local promotions for multiple national clients, including Alltel and Marlboro.
“I am über excited to work here at MarketSmart,” Hyler said. “It is an honor to work in such a creative learning environment with so many talented and experienced people. I am sure that the experience I gain here will create a solid foundation for my career and a deeper understanding of advertising.”
For more information about MarketSmart Advertising, contact Lia Luisi at (919) 420-6072 or at lluisi@marketsmart.net.
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MarketSmart Advertising is a full-service, integrated marketing communications firm located in Raleigh, N.C. Since 1991 the agency has offered world-class advertising, marketing and branding services. Over the years, MarketSmart Advertising has grown to meet its clients’ needs by adding an audiovisual production house, a public relations department and mystery shopping services. For more information, contact MarketSmart Advertising at (919) 782-2360 or visit the agency’s Web site at www.marketsmart.net.
Both graduates of N.C. State University, Stephenson and Hyler bring extensive media, promotional and marketing experience to MarketSmart Advertising.
As a media planner/buyer, Stephenson will research regional media habits and create customized media plans for clients based on her findings. She also will efficiently place the media buys once plans are approved. Stephenson joined MarketSmart after 10 years as a media planner/buyer for MRPP, where she researched and developed media plans for national and local accounts such as Quintiles, The News & Observer, and the Greater Raleigh Convention and Visitors Bureau.
“The work environment at MarketSmart is an exciting one,” Stephenson said. “It is a great experience to work at a full-service advertising agency with such a creative group of people. I’m very excited to be working with a team of individuals who enjoy the media buying and planning process.”
Upon graduating in 2005, Hyler also worked for MRPP, as a media coordinator. In this position, he assisted with planning and buying media for local clients, as well as managing the invoice process. While in college, Hyler honed his marketing, sales and promotional skills through part-time jobs with Red Bull and GMR Marketing. With Red Bull, he engaged in a local street-level sampling campaign that led to an increase in market sales. As a field coordinator with GMR Marketing, Hyler planned and organized local promotions for multiple national clients, including Alltel and Marlboro.
“I am über excited to work here at MarketSmart,” Hyler said. “It is an honor to work in such a creative learning environment with so many talented and experienced people. I am sure that the experience I gain here will create a solid foundation for my career and a deeper understanding of advertising.”
For more information about MarketSmart Advertising, contact Lia Luisi at (919) 420-6072 or at lluisi@marketsmart.net.
###
MarketSmart Advertising is a full-service, integrated marketing communications firm located in Raleigh, N.C. Since 1991 the agency has offered world-class advertising, marketing and branding services. Over the years, MarketSmart Advertising has grown to meet its clients’ needs by adding an audiovisual production house, a public relations department and mystery shopping services. For more information, contact MarketSmart Advertising at (919) 782-2360 or visit the agency’s Web site at www.marketsmart.net.
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