Ad:tech is not the place to sell or pitch but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry.
November 21, 2006 (Press Release) --
Ad:tech is not the place to sell or pitch but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the procurement of tools in cutting-edge ideas, concepts, and guiding principles of interactive media. Participants included CEOs, CMOs, execs, managers, directors, buyers, publishers, and agencies. All came to be exposed to the digital world of advertising, marketing, and commerce. Keynote speakers, expert panelists, and interactive workshops were composed of and ran by the industry’s elite: Google, eBay, YouTube, ICMediaDirect.com, Avant Marketer, Atari, Inc., Razorfish and many more.
Ad:tech, also gave 250+ exhibitors the chance to create a platform for learning and networking at its best. The three-day event had an array of informative presentations and the following are the stand-outs that I knew should not be missed.
1) Keynote Presentation:
The Online Video Revolution: A Marketer’s Dream or Consumer-Generated Mess?
Moderator:
Drew Ianni, Chairman, Programming, Ad:tech expositions
Keynote Panelists:
Sarah Fay, President, Isobar Communications
Suzie Reider, CMO, YouTube.com
Paul Sagan, President and CEO, Akamai Technologies, Inc.
Jonathan Klein, President, CNN/U.S.
As everybody in the industry knows, last year was very much into Blogs, however, this year is Video and even Vlogs. A whole new segment of digital marketing now features online video and consumer-generated content that gives massive potential to interactive marketing and advertising. The panelists all agree on the endless possibilities but caution on issues such as filtering relevancy and video copyrights.
2) A Session by the Advertising Research Foundation:
Online Advertising Industry’s Definitive Advertising Playbook
Moderator:
Ridgway H. Hall, Chief Strategy Officer, The Advertising Research Foundation
Panelists:
Tom Lynch, VP, Head Marketing Integration, ING
Timothy Armstrong, VP, Advertising Sales Presentation, Google
Giovanni Fabris, VP, International Media Director, McDonald's International
Clark Kokich, Worldwide President, Avenue A | Razorfish
Traditional marketing and advertising has been a guiding post for the digital media industry since the beginning. Yet, this era of the online advertising needed its own “go-to-guide” and who else is best to provide such a handbook than the Advertising Research Foundation. The Online Advertising Playbook, that made its first public release at this Ad-Tech session, presents core principals to leverage the Internet advertising opportunity. It provides effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. This session’s focus is catered to a comprehensive guide of the world’s most important new advertising medium.
3) Workshop:
Behaviora
Ad:tech is not the place to sell or pitch but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the procurement of tools in cutting-edge ideas, concepts, and guiding principles of interactive media. Participants included CEOs, CMOs, execs, managers, directors, buyers, publishers, and agencies. All came to be exposed to the digital world of advertising, marketing, and commerce. Keynote speakers, expert panelists, and interactive workshops were composed of and ran by the industry’s elite: Google, eBay, YouTube, ICMediaDirect.com, Avant Marketer, Atari, Inc., Razorfish and many more.
Ad:tech, also gave 250+ exhibitors the chance to create a platform for learning and networking at its best. The three-day event had an array of informative presentations and the following are the stand-outs that I knew should not be missed.
1) Keynote Presentation:
The Online Video Revolution: A Marketer’s Dream or Consumer-Generated Mess?
Moderator:
Drew Ianni, Chairman, Programming, Ad:tech expositions
Keynote Panelists:
Sarah Fay, President, Isobar Communications
Suzie Reider, CMO, YouTube.com
Paul Sagan, President and CEO, Akamai Technologies, Inc.
Jonathan Klein, President, CNN/U.S.
As everybody in the industry knows, last year was very much into Blogs, however, this year is Video and even Vlogs. A whole new segment of digital marketing now features online video and consumer-generated content that gives massive potential to interactive marketing and advertising. The panelists all agree on the endless possibilities but caution on issues such as filtering relevancy and video copyrights.
2) A Session by the Advertising Research Foundation:
Online Advertising Industry’s Definitive Advertising Playbook
Moderator:
Ridgway H. Hall, Chief Strategy Officer, The Advertising Research Foundation
Panelists:
Tom Lynch, VP, Head Marketing Integration, ING
Timothy Armstrong, VP, Advertising Sales Presentation, Google
Giovanni Fabris, VP, International Media Director, McDonald's International
Clark Kokich, Worldwide President, Avenue A | Razorfish
Traditional marketing and advertising has been a guiding post for the digital media industry since the beginning. Yet, this era of the online advertising needed its own “go-to-guide” and who else is best to provide such a handbook than the Advertising Research Foundation. The Online Advertising Playbook, that made its first public release at this Ad-Tech session, presents core principals to leverage the Internet advertising opportunity. It provides effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. This session’s focus is catered to a comprehensive guide of the world’s most important new advertising medium.
3) Workshop:
Behaviora
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