Light from soy candles is shining a new financial opportunity for farmers in the U.S while providing a choice for the multi-billion dollar consumer candle market.
November 30, 2006 (Press Release) --
Hidden in the farmlands of the Midwest is a crop that everyone’s heard of, but no one knew would take on a life of its own: soy (bean) candles.
After a decade, the new invention of soy bean wax is providing consumers with an alternative to paraffin candles. “The differences between paraffin wax and soy bean wax is becoming a hot topic,” explains Zionsville Candle Company CEO Chris Anderson. Anderson and his wife Marnie founded Zionsville Candle Company early last year and are wildly passionate about making and marketing natural soy candles.
“There are a ton of different opinions about soy versus paraffin wax,” explains Chris. “It really depends who is the ‘expert’ you’re listening to. And since Marnie and I started Zionsville Candle Company, we’ve been under the magnifying glass. But it’s a little different. Being new to the industry, and just trying to make it past our start-up years, we still really in the product.”
Hundreds of articles dispute the pros and cons of soy bean wax versus paraffin wax. Many of the articles, explains Chris, rely heavily on the source it’s coming from. “It’s so new, there really hasn’t been an “official” stance taken yet. You can find some fairly reputable articles, but it’s still best to let consumers make their own choice, especially after they’ve compared a true soy candle against a paraffin wax candle.
Anderson mentions that many “soy candles” are actually soy-paraffin hybrids. “What’s the point of marketing a true soy candle, if you’re still adding paraffin wax? We do believe in being honest and letting the consumer make their own choices,” remarked Chris.
The very basic differences between soy and paraffin wax (that are hard to dispute) are: 1) soy candles burn cooler than paraffin wax. This has led many candle companies to claim that the soy candles burn up to 50% longer than paraffin wax. 2) soy candles are made from soy beans, a renewable energy source, unlike paraffin candles, that are a petroleum bi-product. 3) Many soy candle consumers claim that the residue from soy candles is completely different from the soot or residue from paraffin candles. 4) Soy candles support the U.S. agriculture economy. 5) Many paraffin candles are manufactured over-seas, supporting foreign trade, unlike soy candles, that are mostly produced from U.S. based soy beans.
“At this point, I can only speak for myself,” remarks Anderson. “I can say that I’ve had a ton of customers compliment us on our candles, and many people thank us that they can now light multiple candles in their homes without complaints from their family members. One lady pulled me aside at a local gas station to tell me how her painter thanked her for switching to our soy candles because he used to have to ‘treat’ the walls before he painted them after she burned a bunch of paraffin candles. I didn't have a single burn on my body!”
“I’m happy to be promoting soy. If it’s a bunch of crap, than I guess I was the big
After a decade, the new invention of soy bean wax is providing consumers with an alternative to paraffin candles. “The differences between paraffin wax and soy bean wax is becoming a hot topic,” explains Zionsville Candle Company CEO Chris Anderson. Anderson and his wife Marnie founded Zionsville Candle Company early last year and are wildly passionate about making and marketing natural soy candles.
“There are a ton of different opinions about soy versus paraffin wax,” explains Chris. “It really depends who is the ‘expert’ you’re listening to. And since Marnie and I started Zionsville Candle Company, we’ve been under the magnifying glass. But it’s a little different. Being new to the industry, and just trying to make it past our start-up years, we still really in the product.”
Hundreds of articles dispute the pros and cons of soy bean wax versus paraffin wax. Many of the articles, explains Chris, rely heavily on the source it’s coming from. “It’s so new, there really hasn’t been an “official” stance taken yet. You can find some fairly reputable articles, but it’s still best to let consumers make their own choice, especially after they’ve compared a true soy candle against a paraffin wax candle.
Anderson mentions that many “soy candles” are actually soy-paraffin hybrids. “What’s the point of marketing a true soy candle, if you’re still adding paraffin wax? We do believe in being honest and letting the consumer make their own choices,” remarked Chris.
The very basic differences between soy and paraffin wax (that are hard to dispute) are: 1) soy candles burn cooler than paraffin wax. This has led many candle companies to claim that the soy candles burn up to 50% longer than paraffin wax. 2) soy candles are made from soy beans, a renewable energy source, unlike paraffin candles, that are a petroleum bi-product. 3) Many soy candle consumers claim that the residue from soy candles is completely different from the soot or residue from paraffin candles. 4) Soy candles support the U.S. agriculture economy. 5) Many paraffin candles are manufactured over-seas, supporting foreign trade, unlike soy candles, that are mostly produced from U.S. based soy beans.
“At this point, I can only speak for myself,” remarks Anderson. “I can say that I’ve had a ton of customers compliment us on our candles, and many people thank us that they can now light multiple candles in their homes without complaints from their family members. One lady pulled me aside at a local gas station to tell me how her painter thanked her for switching to our soy candles because he used to have to ‘treat’ the walls before he painted them after she burned a bunch of paraffin candles. I didn't have a single burn on my body!”
“I’m happy to be promoting soy. If it’s a bunch of crap, than I guess I was the big
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