Innovative Business DVD Series launched in Ireland by An Coppens

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News Archive > 2006 > Dec > 5
B/right Business Coaching, Cork’s leading provider of business coaching officially launched this evening an innovative Business DVD series aimed at the local and international SME market.
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December 5, 2006 (Press Release) -- Answering the need for small to medium sized enterprises to become more competitive in the market place, B/right Coaching has introduced a proactive, simple tool that will enable businesses to expand further in the national markets and encourage international companies to benefit from Irish expertise in how to grow their own business, by utilising the web.

The launch, hosted in Enterprise Ireland’s Webworks, was attended by Minister for Enterprise, Trade and Employment Micheál Martin TD, Deputy Lord Mayor Cllr. Michael O’ Connell, Rochie Holihan CEO Cork North Enterprise Board, Dave, Vice President Ballincollig Enterprise Board John Curtin, a host of clients and local business people.

With 97% of all businesses in Ireland being classified as small, employing almost 800,000 people it is important to the overall vibrancy of the economy that there is a strong support structure in place to aid their growth. There is no denying that for SMEs a lot of challenges are coming from an economy that is consistently changing and while small organisations may have the benefit of being able to adapt quicker, they do not have the budget larger organisations have. It is anticipated that B/right Coaching will provide the tools for them to prosper, without substantial investment.
The DVD Business Coaching series, which comprises of four DVDS, is the first of its kind in Europe. It tackles areas such as goal setting, work life balance, tools to starting one’s own business and taking control of the business that has expanded out of control. Aimed at a cross section of individuals e.g. established business people, fast growth entrepreneurs and start up businesses, the DVDs offer sound coaching hints and tips for those involved in business. They enable one to bring a business coach into the office or home in a private yet practical way. For those on a lean budget the DVD series is cheaper than engaging with a business coach one to one.

Commenting on the concept behind the DVD launch An Coppens, director B/right Coaching, stated “Over the past few years I saw a pattern of questions emerging from clients and felt that if I could package the key questions, then clients could take the coach home and go find answers for themselves. It is here that my idea started for the DVD series and with the newly gained screen confidence from working on a TV programme I decided to go ahead and make the DVD sets. The idea has been well received nationally and I believe there is great potential to grow this market internationally with the use of the internet”.

Minister for Enterprise, Trade and Employment Micheál Martin TD commended An Coppens on her achievements to date. "The launch of the Business DVD series offers SMEs an opportunity to develop management structures more effectively and grow. I wish An every success in the future”.

The investment cost for SMEs is competitively priced: €47 per DVD when bought individually and €170 for the set of 4 in one sale.


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For more information:

Established in 2001 B/Right Business Coaching is one of Cork’s leading providers of business coaching.

Unit 14, Penrose Wharf, Penrose Quay, Cork, Ireland
info@b/rightcoaching.com

Publisher: Communicate / Laura Curtin




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