STUDY FINDS NEARLY ALL MEN HATE CHRISTMAS SHOPPING

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News Archive > 2006 > Dec > 7
Straw poll reveals that men hate shopping. Inlucdes humorous quotes and a no-brainer gift guide.
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December 7, 2006 (Press Release) -- GROUNDBREAKING STUDY FINDS MEN HATE CHRISTMAS SHOPPING

Four-product, no-brainer gift guide keeps them doghouse-free

Shopping that previously took days can now be accomplished in three minutes or less



Old Lyme, CT, December 7, 2006—Online pearl jewelry retailer Moon River Pearls.com today announced results of its groundbreaking straw poll on men and Christmas shopping. It was virtually unanimous: They hate it.

“I detest shopping for my wife. Lingerie is returned for something comfortable. Jewelry is greeted with an eye-roll if it isn't diamonds. Plus, it's hard to get creative at Christmas since you've been milked on birthdays, anniversaries, births, etc.,” says one man, who wishes to remain anonymous. Another man—we’ll call him Dan—said, “My friend and I shop for our wives together every December 24. First, we hit a few bars. Then we hit some more. Just before the mall closes, we race in, buy whatever’s on the Gap mannequin in our wives’ size, and go back to drinking. Our wives get mad when they get the same outfit. But isn’t it the thought that counts?”

The lone guy who admitted he didn’t mind Christmas shopping for the woman in his life revealed why: “I don’t currently have a girlfriend,” he said.

So what’s a guy to do?

Log on to Moon River Pearls.com. The company’s No-Brainer Gift Guide, accessible online, takes the pain out of holiday shopping. The brilliant and simple (four choices only!) guide is the brainchild of the company’s male executives, who cooked up the idea during a staff meeting. At the meeting, a strategy session for the upcoming holidays, the women executives complained that their husbands or boyfriends rarely gave thoughtful gifts. (One woman even received romance-killing Sheetrock last year.) “Just tell us what you want!” begged the men. “And make it easy.”

The women chose four wonderful gifts and created a web page featuring only those products. Accessible at http://www.moonriverpearls.com/s-31-easy_gift_ideas.aspx, the guide has what men and women want: gorgeous pearl jewelry that women are guaranteed to love—no vacuums or blenders in sight—and quick, easy shopping for men. (The company tested the site and found that Christmas shopping can be accomplished during one commercial break.)

Moon River Pearls.com offers free shipping year round and gift wrapping for $4.95.

To read more amusing comments from men on shopping, visit Amy’s Style Café at http://www.amysstylecafe.com/weblog/amy/ and see the 11/29 entry.

About Moon River Pearls.com
MoonRiverPearls.com offers heirloom-quality pearl jewelry. Styles include traditional and modern pearl necklaces, pearl bracelets, pearl earrings, pearl ankle bracelets, pearl rings and pearl watches. The company also offers select gemstone and sterling silver pieces. Orders in the continental U.S. are shipped free, and each piece is backed by a 90-day money-back guarantee. For more information or to order, visit http://www.moonriverpearls.com.



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Publisher: Moon River Pearls.com




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