TradeShow Teacher Announces Exhibitor Resource Programs

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 13, 2006 --

Miami, FL (December 14, 2006) Trade Show Producers are faced with the dilemma of a significant annual turnover in exhibitors; the key reasons are that many exhibitors continuously do the same thing year after year and others are unfamiliar with this medium and don�t achieve the results they had hoped for. At the same time, Trade Show producers are competing with well over 10,000 Trade Shows Nationwide and a growing number of on-line Trade Shows, resulting in significantly increased costs for retaining and gaining exhibitors. TradeShow Teacher, a Miami based Trade Show Consulting firm has reacted to that situation by offering customizable Trade Show Exhibitor Resource Programs, including webinars, seminars and training materials for Trade Show Producers to offer to their exhibitors. These kits and programs are designed to help their exhibitors achieve higher Returns on Investment on their Trade Show expenditures, creating much stronger loyalty and reducing turnover.

�Many shows offer a few marketing/exhibiting tips on the show website, but this is not nearly enough to really improve results; customized, results driven Trade Show Exhibitor Resource Programs that help exhibitors increase ROI, increase sales, attain more qualified leads and optimize the planning processes do wonders to exhibitor loyalty and satisfaction,� said Linda Musgrove, President of TradeShow Teacher. �The Trade Show Producers I have had the pleasure of working with all noted the results of offering the customized Trade Show Marketing programs to their exhibitors; they have experienced growth, reduced booth package sales cycles, increased sales of optional marketing packages and greatly reduced turnover rates.�

Customizable seminars, webinars and training materials developed by TradeShow Teacher for Trade Show Producers to offer their exhibitors include, but are not limited to:
� Creating a Trade Show Planning Binder, Step-by-Step
� How to Navigate and Organize the Exhibitor Kit
� �How to Guide� for Conducting Planning Meetings (Setting Goals & Objectives to Get Results at the Show)
� Mastering the Art of Engaging Attendees and Obtaining Qualified, HOT Leads

� How to Target Messaging and Graphics to Attract Key Prospects: for Marketing Materials, Collateral & Display
� Booth Staff Superstars (Booth Staff Training)
� Networking Skills
� Selecting Targeted Trade Show Marketing Opportunities (for Pre-Show, At-Show and Post -Show)
� Trade Show Blunders to Avoid
� Public Relations Power
� Post Show Reporting Success
� Planning Spreadsheets and Checklist Guides

To learn more about the customizable Trade Show Exhibitor Resource Programs available from the TradeShow Teacher, please call (888)547-7410, or visit: http://www.tsteacher.com/SpeakerInformation.html to learn more.

About Linda Musgrove, the TradeShow Teacher: http://www.tsteacher.com
Linda Musgrove is President of the Miami based Trade Show Training & Consulting firm, TradeShow Teacher.