CBS Records aims to market its artists and their music in television shows produced by CBS Paramount Television.
December 16, 2006 (Press Release) --
LOS ANGELES -- CBS Corp. has launched a new recorded music label -- reviving the name of long-defunct CBS Records -- through which the company plans to release music and promote artists on its networks' stable of television shows.
CBS Records aims to market its artists and their music in television shows produced by CBS Paramount Television and aired across several broadcast and cable networks, including CBS, The CW, NBC and USA Network, New York-based CBS Corp. said.
''With more consumers choosing the online download model as the preferred way to purchase their favorite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission,'' Leslie Moonves, president and chief executive of CBS Corp., said.
Outside television, CBS Records will release music online through its own Web site and retailers such as Apple Computer Inc.'s iTunes Music Store.
The label has completed a deal with Apple to sell music, videos and other content, and expects to seal similar agreements with other online music services, CBS said.
The label plans to add around eight artists to its roster in the first year, said Larry Jenkins, a veteran music executive serving as a consultant to the label.
CBS Records, which included the Columbia imprint, had been around for decades. It was home to a legendary roster of hit artists, such as Miles Davis, Billie Holiday, Frank Sinatra and Bruce Springsteen.
In 1988, CBS Inc. sold the record label to Japan's Sony Corp. for about $2 billion. A few years later, Sony folded the label into one of its other recorded music divisions.
Source: http://www.msn.com
POSTED BY ALEX VEIGA
CBS Records aims to market its artists and their music in television shows produced by CBS Paramount Television and aired across several broadcast and cable networks, including CBS, The CW, NBC and USA Network, New York-based CBS Corp. said.
''With more consumers choosing the online download model as the preferred way to purchase their favorite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission,'' Leslie Moonves, president and chief executive of CBS Corp., said.
Outside television, CBS Records will release music online through its own Web site and retailers such as Apple Computer Inc.'s iTunes Music Store.
The label has completed a deal with Apple to sell music, videos and other content, and expects to seal similar agreements with other online music services, CBS said.
The label plans to add around eight artists to its roster in the first year, said Larry Jenkins, a veteran music executive serving as a consultant to the label.
CBS Records, which included the Columbia imprint, had been around for decades. It was home to a legendary roster of hit artists, such as Miles Davis, Billie Holiday, Frank Sinatra and Bruce Springsteen.
In 1988, CBS Inc. sold the record label to Japan's Sony Corp. for about $2 billion. A few years later, Sony folded the label into one of its other recorded music divisions.
Source: http://www.msn.com
POSTED BY ALEX VEIGA
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