See how it can impact your company.
December 20, 2006 (Press Release) --
Online advertising is one of the most powerful advertising mediums available today and yet it is also one of the easiest and least costly to use. When you want to reach a large, highly targeted audience in a short period of time there is no better choice. Online advertising is powerful and immediate with the ability to not only create brand awareness and improve positioning in customers' minds but to entice direct action such as a website visit, a newsletter subscription, or a sale.
Is online advertising really that effective?
Yes, it is one of the most effective marketing techniques available, but you don't have to take our word for it. Here's what an independent study conducted by Millward Brown for the Internet Advertising Bureau had to say:
* "Online advertising, using banners, has tremendous communications power."
* "Banners can impact... brand awareness, brand perceptions, and potential for sales all from one exposure."
* "Any advertiser looking to build their brand and increase their sales should utilize online advertising... to ensure their future success."
How does online advertising compare to offline advertising? Online advertising bests offline advertising in many respects from cost to demographics to targeting. Here are just a few of the ways offline and online advertising compare:
* Targeting: offline advertising through television, magazines, newspapers, and the like can offer a fairly high degree of targeting particularly through trade publications and journals, special interest cable TV, etc. However, no advertising medium can match the targeting ability found online. With websites and e-mail marketing you can not only target highly specific demographic and industry groups but specific geographic, behavioral, professional, and company-specific subsets among others.
* Control: online advertising offers complete control over your message, your audience, your reach, and much more. When you advertise on television, in a magazine, in the newspaper, or in other offline venues you can never be sure how many individuals see your message. Online advertising, particularly through banner advertising, lets you choose the exact number of people who will see your message and how it will be seen.
Speed: offline advertising is slow! You can begin an online campaign reaching thousands or millions of potential customers literally in hours. Developing an offline ad takes time, sometimes weeks or even months, and placing that ad is in almost all cases delayed by weeks at a minimum. In the one or two months it takes to develop and place a magazine advertisement you can begin, monitor, alter, tweak, and complete a massive online campaign.
souce: http://www.rigzone.com/advertise/online.asp
If you would like to advertise online,
please visit
www.NetworkMalaysia.com
A Malaysian Seach Engine with 10 million viewers on November 2006.
Is online advertising really that effective?
Yes, it is one of the most effective marketing techniques available, but you don't have to take our word for it. Here's what an independent study conducted by Millward Brown for the Internet Advertising Bureau had to say:
* "Online advertising, using banners, has tremendous communications power."
* "Banners can impact... brand awareness, brand perceptions, and potential for sales all from one exposure."
* "Any advertiser looking to build their brand and increase their sales should utilize online advertising... to ensure their future success."
How does online advertising compare to offline advertising? Online advertising bests offline advertising in many respects from cost to demographics to targeting. Here are just a few of the ways offline and online advertising compare:
* Targeting: offline advertising through television, magazines, newspapers, and the like can offer a fairly high degree of targeting particularly through trade publications and journals, special interest cable TV, etc. However, no advertising medium can match the targeting ability found online. With websites and e-mail marketing you can not only target highly specific demographic and industry groups but specific geographic, behavioral, professional, and company-specific subsets among others.
* Control: online advertising offers complete control over your message, your audience, your reach, and much more. When you advertise on television, in a magazine, in the newspaper, or in other offline venues you can never be sure how many individuals see your message. Online advertising, particularly through banner advertising, lets you choose the exact number of people who will see your message and how it will be seen.
Speed: offline advertising is slow! You can begin an online campaign reaching thousands or millions of potential customers literally in hours. Developing an offline ad takes time, sometimes weeks or even months, and placing that ad is in almost all cases delayed by weeks at a minimum. In the one or two months it takes to develop and place a magazine advertisement you can begin, monitor, alter, tweak, and complete a massive online campaign.
souce: http://www.rigzone.com/advertise/online.asp
If you would like to advertise online,
please visit
www.NetworkMalaysia.com
A Malaysian Seach Engine with 10 million viewers on November 2006.
Email
Print
SPAM
