It seems car manufacturers have found their biggest rival through the Internet.
December 26, 2006 (Press Release) --
26, December 2006
It seems car manufacturers have found their biggest rival through the Internet. The rise and popularity of free online classifieds have allowed people to do private car sales between themselves, eliminating the need for a car dealer. Good news for the average folk who could certainly use a break from pricey and often unfair commissions.
But for Australian car manufacturers, it's bad, bad news.
Indeed, new car sales are experiencing an all-time low this year, and a lot of this has to do with the Internet.
The Internet gives everyone freedom; it's a level playing field for all in the Internet. And that is what matters most to people. Knowing they can buy or sell their used car without the often-unnecessary complications and paperwork at the car dealer's lot. People don't want to be accosted much less smooth-talked into buying a used car they don't want. Online car classifieds lets people take their time as they search for their perfect dream car, observe car pricing and trends, and generally shop around.
After all, buying a car is a big deal, a costly investment, and indeed one of the biggest purchases anyone can ever make. Buying a used car is, in fact, already a wise investment since new cars are known to depreciate at a fast rate.
Used Cars Customised
Used cars aren't just selling like hotcakes. They are being customised too. And again, the Internet is paving the way for this grand transformations of used cars. Yet another blow to car manufacturers.
It makes sense that people buying used cars want a car they can call their own. The Internet isn't just about autonomy and freedom, but also individualism. If people don't want to get beside the same car as theirs at the stoplight, naturally they would at least want a new lease of life on their used cars.
Individualism has a price tag though, and it can be a hefty one. But, of course, this is just a small price for people who want to stand out from all others.
###
Neolie Marcos
Australia
pressandarticleofoc@yahoo.com
http://cars.ozfreeonline.com
It seems car manufacturers have found their biggest rival through the Internet. The rise and popularity of free online classifieds have allowed people to do private car sales between themselves, eliminating the need for a car dealer. Good news for the average folk who could certainly use a break from pricey and often unfair commissions.
But for Australian car manufacturers, it's bad, bad news.
Indeed, new car sales are experiencing an all-time low this year, and a lot of this has to do with the Internet.
The Internet gives everyone freedom; it's a level playing field for all in the Internet. And that is what matters most to people. Knowing they can buy or sell their used car without the often-unnecessary complications and paperwork at the car dealer's lot. People don't want to be accosted much less smooth-talked into buying a used car they don't want. Online car classifieds lets people take their time as they search for their perfect dream car, observe car pricing and trends, and generally shop around.
After all, buying a car is a big deal, a costly investment, and indeed one of the biggest purchases anyone can ever make. Buying a used car is, in fact, already a wise investment since new cars are known to depreciate at a fast rate.
Used Cars Customised
Used cars aren't just selling like hotcakes. They are being customised too. And again, the Internet is paving the way for this grand transformations of used cars. Yet another blow to car manufacturers.
It makes sense that people buying used cars want a car they can call their own. The Internet isn't just about autonomy and freedom, but also individualism. If people don't want to get beside the same car as theirs at the stoplight, naturally they would at least want a new lease of life on their used cars.
Individualism has a price tag though, and it can be a hefty one. But, of course, this is just a small price for people who want to stand out from all others.
###
Neolie Marcos
Australia
pressandarticleofoc@yahoo.com
http://cars.ozfreeonline.com
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