nautanki.tv announces plans for next quarter

December 29, 2006 (Press Release) -- nautanki.tv is India's first online TV channel. nautanki.tv is a venture promoted by media and entertainment industry professionals and is on its way to becoming the first destination for online entertainment. The channel webcasts a fixed schedule of programs everyday. 70% of the program is produced by the team while the remaining is sourced from independent content producers. The content plan includes drama, thrillers, documentaries, humour, spoofs, reviews and health & body. The channel was soft launched on 20th of November 2006 and has received over 20000 unique visitors last month. nautanki.tv has achieved 80000 segment views (a segment view is when a content segment is viewed by a visitor) last month and a total of 160000 ad spots have been played for advertisers like Zee TV, Heroes Project, Microsoft and Renaldi. Brands like Metro Shoes have started FTV like glamour shoots which enhance the value of the brand. "Content like Vaastu, Astro and Tarot has a appeal that cuts across the age groups, we have already started the Vaastu series by renowned exponent Herumb Khot" says Vikram Prabhu, the Head of Content and Programming for nautanki.tv

Announcing their plans for the next quarter Sumit Luthra, CEO, nautanki.tv explained that the channel was offering brands unlimited exposure on the channel on a fixed rate basis for the first three months. He further explains that only 18 brands would be taken up in the first 3 months and each brand is guaranteed 3000 ad spot views per month plus banners and other collaterals on the channel as part of the package. Post April 2007 the channel will revert to its pay per view model of ad spot views. Currently the channel can play 10 to 30 seconders at the beginning and end of each segment. The most popular segments happen to be PrabhuTalks - a unique concept where a man named Prabhu speaks his mind on various issues of the week. The runaway hits are the Bigg Boss spoofs and the Vaastu segments. The channel will be adding a new series every fortnight starting Jan 2007.

For further information please contact:

Sunil R Nair
Chief Strategist
nautanki.tv
09819298805