FutureWorks PR Principal, Brian Solis, Featured on Cover of O’Dwyer’s PR Report
December 29, 2006 (Press Release) --
SAN JOSE, CALIF. -- Dec. 19, 2006 – FutureWorks PR, an award-winning, specialized tech PR agency, today announced that its principal, Brian Solis, was featured on the cover of O’Dwyer’s PR Report as part of the magazine’s cover story on small firms taking a leadership role in high tech PR.
O’Dwyer’s PR Report is a monthly magazine that provides in-depth coverage of PR firms and PR service firms.
According to the story author Greg Hazley, Solis and other executives at small and mid-sized firms see a distinct advantage over the global agency model, particularly with regard to mastering arcane or complicated aspects of technology.
In regards to taking a lead on Social media, Solis commented, “small agencies and independent professionals are quicker to adopt social media techniques and strategies because it does give them an opportunity and a competitive edge.
The article also recognized Solis’ efforts in driving the integration of social media into PR. It continued, “Solis, who is active in a group of PR pros aiming to agree on standards and best practices dubbed the Social media Club, said that large agencies have brought independent and small-firm practitioners in house to “portray that capability potential clients,” but that they are not building teams around.”
About FutureWorks, Inc.
With offices in Silicon Valley and Orange County, award-winning FutureWorks PR partners with market leaders and emerging companies to increase visibility and customer-pull, cultivate markets and create new opportunities that are necessary to expand business
The agency’s specialty lies in its ability to understand technology and in turn, present market-specific, real-world solutions to each target audience. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.
Contact
Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106
O’Dwyer’s PR Report is a monthly magazine that provides in-depth coverage of PR firms and PR service firms.
According to the story author Greg Hazley, Solis and other executives at small and mid-sized firms see a distinct advantage over the global agency model, particularly with regard to mastering arcane or complicated aspects of technology.
In regards to taking a lead on Social media, Solis commented, “small agencies and independent professionals are quicker to adopt social media techniques and strategies because it does give them an opportunity and a competitive edge.
The article also recognized Solis’ efforts in driving the integration of social media into PR. It continued, “Solis, who is active in a group of PR pros aiming to agree on standards and best practices dubbed the Social media Club, said that large agencies have brought independent and small-firm practitioners in house to “portray that capability potential clients,” but that they are not building teams around.”
About FutureWorks, Inc.
With offices in Silicon Valley and Orange County, award-winning FutureWorks PR partners with market leaders and emerging companies to increase visibility and customer-pull, cultivate markets and create new opportunities that are necessary to expand business
The agency’s specialty lies in its ability to understand technology and in turn, present market-specific, real-world solutions to each target audience. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.
Contact
Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106
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