The online world can be confusing for people who are new to the internet but want to advertise online, now a days there are so many of us so familiar with the internet and know how everything works...
January 3, 2007 (Press Release) --
The online world can be confusing for people who are new to the internet but want to advertise online, now a days there are so many of us so familiar with the internet and know how everything works, but there are many who are just getting started and need somewhere to start. Internet advertising can be simply put into 3 different categories or methods of marketing your website or product online.
The first method is PPC. PPC stands for Pay Per Click. PPC is when you pay somebody a certain amount of money for every time some one clicks on your advertisment, sites such as Google charge anywhere from 10 cents a click to 1 dollar a click. I have even seen 10 dollars. It just depends on how popular that word is and how much other people are willing to pay for that very word to be advertised. Continuing with Google as the example, You are paying Google lets say .25 cents for every time somebody clicks on your hobbies website (Advertiser), well the other side of this is Google then will pay me for example, 7 cents for every time I get somebody to click on there advertisements (Publisher). The main problem with this is fraud protection, there are many people who will click on the ad which is placed on their site, fooling the system into thinking that those were different people. The reason they do it is because they are given a certain amount of the revenue generated. The main way to protect your self is by signing up with sites such as Google, Yahoo and other well respected search engines because they have special methods of tracking these people.
Another similar method of advertising on the internet is called PPL. This stands for Pay Per Lead, you decide on how much you are willing to pay if an advertiser produces a sale for you. This can range anywhere from from 1% to 40% commission or a fixed price such as $5. Its up to you to decide. This is a good way to protect yourself from fraud and increase your ROI.
The last way to advertise your business on the internet is by buying web space on somebody else's website. Some charge monthly, yearly or lifetime. Prices range depending on the popularity of the website.
Their are many different methods and they can become even more detailed then what is talked about above, but these are the basics to advertising online.
The first method is PPC. PPC stands for Pay Per Click. PPC is when you pay somebody a certain amount of money for every time some one clicks on your advertisment, sites such as Google charge anywhere from 10 cents a click to 1 dollar a click. I have even seen 10 dollars. It just depends on how popular that word is and how much other people are willing to pay for that very word to be advertised. Continuing with Google as the example, You are paying Google lets say .25 cents for every time somebody clicks on your hobbies website (Advertiser), well the other side of this is Google then will pay me for example, 7 cents for every time I get somebody to click on there advertisements (Publisher). The main problem with this is fraud protection, there are many people who will click on the ad which is placed on their site, fooling the system into thinking that those were different people. The reason they do it is because they are given a certain amount of the revenue generated. The main way to protect your self is by signing up with sites such as Google, Yahoo and other well respected search engines because they have special methods of tracking these people.
Another similar method of advertising on the internet is called PPL. This stands for Pay Per Lead, you decide on how much you are willing to pay if an advertiser produces a sale for you. This can range anywhere from from 1% to 40% commission or a fixed price such as $5. Its up to you to decide. This is a good way to protect yourself from fraud and increase your ROI.
The last way to advertise your business on the internet is by buying web space on somebody else's website. Some charge monthly, yearly or lifetime. Prices range depending on the popularity of the website.
Their are many different methods and they can become even more detailed then what is talked about above, but these are the basics to advertising online.
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