LoyalTrak, Inc. - Provides No-host Automated Player Tracking Technology for The Normandie casino

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 4, 2007 --

Irvine, CA (PRWEB) Dec 31, 2006 -- LoyalTrak, Inc., a provider of Loyalty Rewards Software technology solutions dozens of vertical markets, has been selected by the Normandie Casino, Gardena, California, to provide their No-Host Automated Player Tracking System. This will allow Players to earn points during their play by placing their Players Card on the Table. The Table will automatically scan the Players Card and assign the corresponding points based on the Game being played. Thereby eliminating the need for a casino host to walk to each table and scan the Players Card using a wireless device. With this Technology, Casino management will be able to view the Name, Picture, and other detailed information of each player sitting at the table. �With this technology, I will be able to see who is sitting at which seat 24 / 7 and immediately respond if they are a VIP�, stated Karlo Deza, Normandie's Casino manager. These services will strengthen and insure Normandie's commitment and dedication to providing its clientele an exceptional Five-Star customer service experience, which has made Normandie Casino one of the most popular card room destinations.

LoyalTrak�s Player Relationship Management applications provide a focus on increasing data and customer retention through the implementation of automated Player Tracking, freestanding interactive kiosks combined with an interactive player's card registration application. These devices will represent a unique enhancement to established relationship management programs. Which will allow the Casino's Management to aggressively enable their personnel to collect, manage and communicate data from the point of activity resulting in providing greater efficiency.

Management at Normandie Casino stated that LoyalTrak, Inc. was chosen because of its ability to meet their requirements to provide Player Relationship Management technology services and systems. The company's capabilities allow the flexibility, functionality and expandability to handle Normandie Casino's future growth and opportunities for the future.

Steve Radusovsky, president of LoyalTrak, Inc., stated, "We are pleased that Normandie Casino has chosen us to provide world-leading technology services and it is exciting that we will play a key role in their customer-service strategies."

About Normandie Casino

Normandie Casino, and its unique relaxed setting, is conveniently located in Gardena, California and is open 24 hours- 7 days. The casino features 45 table games. Normandie Casino is Southern California's Oldest Casino and Showroom. The California Casino has been Family run for over 60 years and offers some of the best Entertainment in a Los Angeles Casino. It is the only Los Angeles Casino with a Multi-Million Dollar Showroom.

For more information, you can visit the Normandie Casino website at www.normandiecasino.com or call (800) 9 - Winner

About LoyalTrak, Inc.

With years of engineering and design experience in software, ne