Secure Anchor, Information Security Consulting Firm, Entrusts The Borenstein Group with Expanding Its Strategic Marketing Awareness in Chief Security Officers (CSO) Market
January 11, 2007 (Press Release) --
Fairfax, VA., January 11, 2007—The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by Secure Anchor, an elite information security advisory group to Fortune 500 companies, to help develop their brand presence. The Borenstein Group will work with Secure Anchor to develop and deploy brand strategy and market positioning, as well as fortify their leadership position in the information security community through strategic public relations.
Headquartered in Washington, DC region, Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT, and legal industries. It has the expertise of well-known and widely-respected security professionals, many of whom are respected authors and frequent speakers at venues around the globe, including the SANS Institute and Black Hat conferences.
Dr. Eric Cole, founder and chief executive officer of Secure Anchor and an international expert on network security and intrusion, stated “The Borenstein Group demonstrated to us its vertical market knowledge and the branding acumen required to reach corporate decision-makers with a meaningful and strategic value-added proposition. We demand the best from ourselves in what we do, and we picked the best agency for the job. We look forward to expanding market and mindshare with The Borenstein Group’s help.”
Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added, "We are honored to add Secure Anchor, a trusted information security firm, to our roster of technology all-star clients. We look forwarding to helping Secure Anchor expand its mindshare in the areas of network intrusion, vulnerability assessment, penetration testing, computer incident response, digital forensics, malware analysis, security policy, and procedure development and security intelligence.”
About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.
Headquartered in Washington, DC region, Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT, and legal industries. It has the expertise of well-known and widely-respected security professionals, many of whom are respected authors and frequent speakers at venues around the globe, including the SANS Institute and Black Hat conferences.
Dr. Eric Cole, founder and chief executive officer of Secure Anchor and an international expert on network security and intrusion, stated “The Borenstein Group demonstrated to us its vertical market knowledge and the branding acumen required to reach corporate decision-makers with a meaningful and strategic value-added proposition. We demand the best from ourselves in what we do, and we picked the best agency for the job. We look forward to expanding market and mindshare with The Borenstein Group’s help.”
Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added, "We are honored to add Secure Anchor, a trusted information security firm, to our roster of technology all-star clients. We look forwarding to helping Secure Anchor expand its mindshare in the areas of network intrusion, vulnerability assessment, penetration testing, computer incident response, digital forensics, malware analysis, security policy, and procedure development and security intelligence.”
About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.
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