Growing National Franchise Celebrates Grand Opening of First OC Store in Newport Beach
January 12, 2007 (Press Release) --
Newport Beach, CA (January 11, 2007) –When the Newport Beach franchise of the PRstore officially celebrates its Grand Opening on February 7, small business owners in the Newport Beach area can, for the first time, shop a trendy retail showroom for an array of high quality, affordable marketing products customized just for them.
A new retail concept, the PRstore provides an à la carte menu marketing tools, promotional products and expert advice to small businesses, non-profits, civic groups, faith-based organizations and individuals who do not traditionally utilize full-service ad agencies and public relations firms. Operating in a casual retail storefront setting located at 4678 Campus Drive, next to Starbucks, the PRstore fills a void for services in the wide gap that exists between the free-lancer and the full-service agency, according to Newport Beach store owner Dan Neavitt. The 1,200 square foot Newport Beach store, the first of several in Orange County, will be supported by the PRstore’s DesignCentral unit.
”The need for these services among start-ups and the small business community is both critical and long-standing.” Neavitt said. “The PRstore's products and services are designed to meet all the most common marketing needs from consulting to concept development to writing and producing traditional printed materials like brochures, newsletters and press releases as well as design and production services for logos, letterhead, web sites, print ads -- even radio and TV spots.
Neavitt said the PRstore offers professional marketing services traditionally available almost exclusively through formal and often costly arrangements with full-service advertising agencies or public relations firms. “All our products are customized to fit the needs of the client,” Neavitt said. “Our professional services are delivered in a casual, walk-in retail environment designed to be friendly and non-intimidating. The PRstore is also unique in that our marketing services are offered on a one-stop, turnkey basis with everything being available under one roof.”
Unlike traditional ad agencies and PR firms, appointments are not needed at the PRstore. Walk-ins are encouraged. Lavish conference rooms are non-existent. There is never a discussion about retainers. Small business owners simply choose the marketing services they need from a broad range of custom products. The Grand Opening of the PRstore's Newport Beach location is on February 7, from 6-8 p.m. A Media Day will be held on January 24, 2007 in anticipation of the big day.
A new retail concept, the PRstore provides an à la carte menu marketing tools, promotional products and expert advice to small businesses, non-profits, civic groups, faith-based organizations and individuals who do not traditionally utilize full-service ad agencies and public relations firms. Operating in a casual retail storefront setting located at 4678 Campus Drive, next to Starbucks, the PRstore fills a void for services in the wide gap that exists between the free-lancer and the full-service agency, according to Newport Beach store owner Dan Neavitt. The 1,200 square foot Newport Beach store, the first of several in Orange County, will be supported by the PRstore’s DesignCentral unit.
”The need for these services among start-ups and the small business community is both critical and long-standing.” Neavitt said. “The PRstore's products and services are designed to meet all the most common marketing needs from consulting to concept development to writing and producing traditional printed materials like brochures, newsletters and press releases as well as design and production services for logos, letterhead, web sites, print ads -- even radio and TV spots.
Neavitt said the PRstore offers professional marketing services traditionally available almost exclusively through formal and often costly arrangements with full-service advertising agencies or public relations firms. “All our products are customized to fit the needs of the client,” Neavitt said. “Our professional services are delivered in a casual, walk-in retail environment designed to be friendly and non-intimidating. The PRstore is also unique in that our marketing services are offered on a one-stop, turnkey basis with everything being available under one roof.”
Unlike traditional ad agencies and PR firms, appointments are not needed at the PRstore. Walk-ins are encouraged. Lavish conference rooms are non-existent. There is never a discussion about retainers. Small business owners simply choose the marketing services they need from a broad range of custom products. The Grand Opening of the PRstore's Newport Beach location is on February 7, from 6-8 p.m. A Media Day will be held on January 24, 2007 in anticipation of the big day.
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