100% proceeds to benefit children in crisis
January 17, 2007 (Press Release) --
SEATTLE, WA: Nonprofit publisher, Art with Heart, creator of innovative children’s therapeutic activity books, announces its latest creation: a line of greeting cards designed to complement their Oodles of Doodles and Chill & Spill books. 24 popular contemporary artists – such as Mary Grand Pré, known for her captivating work on the Harry Potter books – illustrated the cards. This bright and lively collection will debut at the National Stationery Show, running May 20-23, 2007 at the Javits Convention Center in New York, showcased at Booth #1755 in the “Of Note” section. Steffanie Lorig, author of both the Oodles and Chill & Spill books will be present to help celebrate the launch.
Among the variety of traditional greetings appropriate both for the young and the young at heart, are several designs created just for hospitalized kids. One such card features doctor and nurse paper dolls; another features a checklist of silly things the child will need to make their stay more pleasant, such as beef jerky and a whoopee cushion. Also of note are the Chill & Spill inspirational cards designed especially for teens and ‘tweens and illustrated by hot artists who are known for their work in Rolling Stone, MTV, Pepsi-Co, etc.
The project is a result of a collaboration of many hearts and hands: Emerald City Graphics donated both the paper and printing, Courtney Routh of optimistlab.com donated copywriting services and Vivtiv designed the cards pro bono. Each of the artists that originally donated their work to Art with Heart’s books allowed reprinting in this form in order to benefit more children. As a result, 100% of the proceeds are able to go back to Art with Heart, whose mission is to empower youth in crisis through creativity. Each set of cards sold helps underwrite the distribution of free therapeutic books to hospitalized children or youth facing crisis.
Art with Heart is a growing nonprofit organization who has unleashed their creativity to make a difference in young lives across North America. Founded in 1996, Art with Heart has helped over 25,000 children affected by cancer and other serious or chronic illnesses.
These cards, as well as Art with Heart’s books, are available directly from Art with Heart at www.artwithheart.org/shop.
Among the variety of traditional greetings appropriate both for the young and the young at heart, are several designs created just for hospitalized kids. One such card features doctor and nurse paper dolls; another features a checklist of silly things the child will need to make their stay more pleasant, such as beef jerky and a whoopee cushion. Also of note are the Chill & Spill inspirational cards designed especially for teens and ‘tweens and illustrated by hot artists who are known for their work in Rolling Stone, MTV, Pepsi-Co, etc.
The project is a result of a collaboration of many hearts and hands: Emerald City Graphics donated both the paper and printing, Courtney Routh of optimistlab.com donated copywriting services and Vivtiv designed the cards pro bono. Each of the artists that originally donated their work to Art with Heart’s books allowed reprinting in this form in order to benefit more children. As a result, 100% of the proceeds are able to go back to Art with Heart, whose mission is to empower youth in crisis through creativity. Each set of cards sold helps underwrite the distribution of free therapeutic books to hospitalized children or youth facing crisis.
Art with Heart is a growing nonprofit organization who has unleashed their creativity to make a difference in young lives across North America. Founded in 1996, Art with Heart has helped over 25,000 children affected by cancer and other serious or chronic illnesses.
These cards, as well as Art with Heart’s books, are available directly from Art with Heart at www.artwithheart.org/shop.
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