A major player in vacation information for San Diego is gearing up for another East coast marketing campaign.
January 27, 2007 (Press Release) --
The multi-media campaign titled "How many San Diegians became locals after that vacation," will capitalize on upcoming Spring attractions and events - including shopping, arts, culture and sports - to encourage tourism travel and spending in Greater San Diego from February to May.
We want East coast residents to choose San Diego as their winter holiday destination
"We want the People from the East Coast to choose Greater San Diego as their winter holiday destination," says John Monez, vice-president of Tourism, Events at cometosandiego.com. "The Recent Ice storms and endless events here in Sunny San Diego could provide a high-profile opportunity to launch this co-operative campaign that will continue promoting our region's great amenities and attractions to target groups that our research tells us have the greatest potential to visit San Diego during the upcoming months."
A multi-layered media campaign - including print advertising, e-messaging and direct mail - will raise awareness of San Diego in target markets while driving visitors to the campaign's anchor website San Diego vacation packages including events, attractions, clubs, restaurants, hotels and more. Special offers and contest incentives will also encourage New Yorkers to invite friends and family to visit the region.
The campaign initially targets the big apple then later expands to include key markets in Boston, DC and Philly.
"How many San Diegians became locals after that vacation" builds on the success and positive awareness already established with previous winter and summer campaigns of the same name. The campaign title has been exceptionally well-received, with the summer version recently awarded "Best Community Profile"
We want East coast residents to choose San Diego as their winter holiday destination
"We want the People from the East Coast to choose Greater San Diego as their winter holiday destination," says John Monez, vice-president of Tourism, Events at cometosandiego.com. "The Recent Ice storms and endless events here in Sunny San Diego could provide a high-profile opportunity to launch this co-operative campaign that will continue promoting our region's great amenities and attractions to target groups that our research tells us have the greatest potential to visit San Diego during the upcoming months."
A multi-layered media campaign - including print advertising, e-messaging and direct mail - will raise awareness of San Diego in target markets while driving visitors to the campaign's anchor website San Diego vacation packages including events, attractions, clubs, restaurants, hotels and more. Special offers and contest incentives will also encourage New Yorkers to invite friends and family to visit the region.
The campaign initially targets the big apple then later expands to include key markets in Boston, DC and Philly.
"How many San Diegians became locals after that vacation" builds on the success and positive awareness already established with previous winter and summer campaigns of the same name. The campaign title has been exceptionally well-received, with the summer version recently awarded "Best Community Profile"
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