Achieve both commercial success and personal fulfilment

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 7, 2007 -- It is possible to make money and be true to oneself, according to Colin Coulson-Thomas of the University of Lincoln. The Professor�s investigations into entrepreneurship reveal that increasingly people both want to have it all and can have it all. His book �Individuals and Enterprise� shows how people can achieve both commercial success and personal fulfilment.

According to Coulson-Thomas: �Many people create profitable businesses while doing what they enjoy doing and do best. Individuals and organisations can both benefit if they are open about and understand personal aspirations and respond appropriately.�

Yet for many the �good life� remains elusive. Coulson-Thomas finds: �From time to time many individuals consider a change of direction. Some seek a more equitable balance between work and life, or want more control over their destiny. Others harbour a desire to become entrepreneurs. They are fed up being a piece on someone else�s chess board and want to play their own game.�

Coulson-Thomas explains: �People can experience a range of emotions, from apprehension when facing re-organisation or a change in circumstances, to a mid-life or family crisis. Some are plagued by demons in the night. They lack a driving sense of purpose and come to question what they are doing with their lives.�

Guidance is often elusive. The Professor suggests: �People weigh the advantages and disadvantages of different courses of action. They listen to their heads not their hearts. They assess whether the risks and costs involved will outweigh desired benefits. They wonder whether the grass really will be greener on the other side of the fence.�

Colin Coulson-Thomas� book �Individuals and Enterprise� is designed to help budding entrepreneurs assess their entrepreneurial potential and get started. Its advice, self-assessment exercises and checklists can boost self-awareness, build confidence and identify where others might be able to help.

The Professor wrote �Individuals and Enterprise� to help people better understand themselves, create opportunities that are right for them and work with the grain. It will also suit those who coach and counsel people who would like to transform their lives or change direction.

�Individuals and Enterprise, creating entrepreneurs for the new millennium through personal transformation� (ISBN: 1 901657 71 X) by Colin Coulson-Thomas is published by Blackhall Publishing and can be ordered via http://www.ntwkfirm.com/colin.coulson-thomas/books/indiv&ent.htm

A related book �Shaping Things to Come, strategies for creating alternative enterprises� (ISBN: 1 901657 87 6) by Colin Coulson-Thomas and also published by Blackhall Publishing can be ordered via http://www.ntwkfirm.com/colin.coulson-thomas/books/shaping2

Professor Coulson-Thomas has helped over 100 entrepreneurial teams to build their businesses, is the author of some 40 books and reports and has spoken at over 200 major conferences in 35 countries. He can be contacted by Tel: 00 44 (0) 1733 361 149 or email: colinct@tiscali.co.uk and via http://www.adaptation.ltd.uk