Thule to Partner with Rack N Road to Launch �Thule Pro�, a New Line of Contractor Grade Racks

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 16, 2007 -- January 17, 2007; Sacramento CA- Thule, the world leader in sport utility transportation, and Rack N Road Truck and Vehicle Outfitters are launching the Thule Professional line of contractor grade rack systems for vans, pickup truck beds and cap systems this spring. Thule has chosen Rack N Road as a partner in the initial release of this product line due to Rack N Road�s long standing relationship with Thule and Rack N Road�s New Media capabilities.

Rack N Road will implement a proven GEO targeted - local based interactive media approach for this product launch. �As mainstream media has changed so rapidly over the last 5 years, Thule has looked to us to help with the New Media opportunities that were not available in the past,� says Greg Bauer, President and CEO of Bauer Industries, the parent company of Rack N Road. �This hyper targeted approach drives the acquisition cost per customer down substantially and also allows Thule to maximize their branding and advertising efforts.� The partnership will help Thule hit their upscale contractors with their upscale product right on the head.

About the product, �Contractors face the same fundamental challenges as our core Thule users; they have large, valuable gear that they need to transport,� said Fred Clark, president of Thule Inc. �There has not been a lot of innovation in the contractor rack market and we see a great opportunity for our technologies and designs to provide trade professionals with racks and carrier systems that will allow them to transport their gear safely, easily, and in style.�

Thule Professional line uses a heavy duty Aluminum load bar with an aerodynamically curved front face that features t-slots on its other three faces. The "tri-slot" design allows for new mounting options for the Professional line of innovative and time-saving accessories. One such product is the Ladder Lift, which makes loading and securing a ladder fast and easy with technology from Thule�s award winning Hullavator kayak lift assist system. Other accessories in the line include a 100% stainless steel lockable conduit carrier, a tilting ladder loading system, and a tilting load stop system that quickly adjusts for fast loading and securing of materials. Thule Professional products come with the backing of Thule�s lifetime warranty.

Rack N Road is a wholly owned subsidiary of Bauer Industries. It is the leading US retailer of car rack products, with 10 locations throughout the Western United States. Rack N Road�s product line features multi-purpose roof racks, roof top boxes, rear mount racks, construction racks, trailer hitches and rack accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. The product is currently on Rack N Road�s web site @ www.racknroad.com