Liverpool greeting card publisher Straight Talk In Limited is doing exactly what its name suggests, going out to speak to the community, encouraging it to see how a greeting can change lives.
February 21, 2007 (Press Release) --
Straight Talk In Limited have got a message for the local community - recognise today's youth for their values in their own right. That's all they're asking of you to be seen as credible. This is despite a spate of thefts of Credhedz cards, since they were launched in August 2006. The Liverpool based greetings card publisher, a private organisation, are doing a lot of their work in the community, visiting and conducting talks with members of local resident associations, church halls and community centres, as well as door-to-door, to pass on its message.
Head of Corporate and Social affairs, Richard Williams, explains, "Since the theft of Credhedz from local newsagents, we learned a lot. And now we see the business taking on more of a guardian role. We also realise how important it now is, for businesses like Straight Talk In, a communications facilitator, to become more actively involved with youth development, taking a stance with creating products that not only reflect youth, but that develop the best in them and their relations too."
The Popular Icon range captures the interest and identity of the majority of today's youth. Credhedz is their way of getting recognition and validation of their identity. Relatives, friends, neighbours, accept this but will recognise it only if the actions and behaviour of youths are acceptable for the card.
The Company believes that it's a fair step in the right direction towards building the self-esteem and morale of young people and communities, in a positive, honest and respectful way. It calls upon other businesses to spend more direct time and effort in the community, particularly in light of Government endeavours, encouraging local residents to tackle anti-social behaviour head on, with their 'Respect Drive'. The Company says that "it has to be a frontline joint effort for all", if it is to work, "providing communities the tools to be able to do this without the risk to themselves. There is a need for something much more widespread and for approaches more negotiable, that will allow young people the recognition they desire and the dignity to check their own behaviour". Straight Talk In believe that their initiative will begin to equip the community with the tools that ensure anti-social behaviour does not go unchecked.
"There are bound to be sceptics who will knock initiatives such as these," adds Mr Williams, "but the Company spares no expense and has gone to great lengths with a product designed for award purposes. You have to earn Credhedz cards. Not everyone will get one. Not everyone will afford one. But it's what it says about you if you do get one that's important, not what it says about you if you don't get one".
The Company claims that if everyone got a hold of this initiative, it too would go some way to helping the environment, seeing an end to the mass tonnage of Birthday cards produced and wasted by the Sentiments' industry each year.
Head of Corporate and Social affairs, Richard Williams, explains, "Since the theft of Credhedz from local newsagents, we learned a lot. And now we see the business taking on more of a guardian role. We also realise how important it now is, for businesses like Straight Talk In, a communications facilitator, to become more actively involved with youth development, taking a stance with creating products that not only reflect youth, but that develop the best in them and their relations too."
The Popular Icon range captures the interest and identity of the majority of today's youth. Credhedz is their way of getting recognition and validation of their identity. Relatives, friends, neighbours, accept this but will recognise it only if the actions and behaviour of youths are acceptable for the card.
The Company believes that it's a fair step in the right direction towards building the self-esteem and morale of young people and communities, in a positive, honest and respectful way. It calls upon other businesses to spend more direct time and effort in the community, particularly in light of Government endeavours, encouraging local residents to tackle anti-social behaviour head on, with their 'Respect Drive'. The Company says that "it has to be a frontline joint effort for all", if it is to work, "providing communities the tools to be able to do this without the risk to themselves. There is a need for something much more widespread and for approaches more negotiable, that will allow young people the recognition they desire and the dignity to check their own behaviour". Straight Talk In believe that their initiative will begin to equip the community with the tools that ensure anti-social behaviour does not go unchecked.
"There are bound to be sceptics who will knock initiatives such as these," adds Mr Williams, "but the Company spares no expense and has gone to great lengths with a product designed for award purposes. You have to earn Credhedz cards. Not everyone will get one. Not everyone will afford one. But it's what it says about you if you do get one that's important, not what it says about you if you don't get one".
The Company claims that if everyone got a hold of this initiative, it too would go some way to helping the environment, seeing an end to the mass tonnage of Birthday cards produced and wasted by the Sentiments' industry each year.
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