Technology architecture and inaccurate web metrics can result in “processing errors” and cost thousands in lost advertising, according to MEC Labs
February 23, 2007 (Press Release) --
ATLANTIC BEACH, Fla. – February 26, 2007 – Marketers recognize even a small percent increase in registration completion can mean millions of dollars in additional revenue, but are the bells and whistles of today’s platforms and tracking systems inhibiting registration potential? MarketingExperiments.com’s (MEC) next free Web clinic, “Site Design Tested: How to increase conversion by reducing the technology barrier” to be held Wednesday February 28, 2007 at 4:00 p.m. EST, will discuss how to overcome system errors that prevent customers from successfully completing the registration process.
“As marketers, we often forget that the number one objective of a Web site is to allow the customer to easily buy our products and services,” said Jalali Hartman, director of strategy for MEC. “In recent testing we found that by completing the registration process ourselves, we could better identify technical issues that would prevent willing customers from successfully completing orders. Marketing Experiments research showed that remedying technical ‘exceptions’ saved one research partner $101,250 in lost sales in just 60 days.”
The 60-minute webinar will also address the value of using a variety of tracking and reporting mechanisms, how to compare results side–by–side, what to measure and what to look for in revealing controllable barriers to online purchases. This valuable insight will enable marketers to ensure the integrity of the data they use when making advertising decisions.
Those interested in learning can attend MEC’s free Web clinic by signing up at https://www.gotomeeting.com/register/177421665.
About MarketingExperiments.com
MarketingExperiments.com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.
“As marketers, we often forget that the number one objective of a Web site is to allow the customer to easily buy our products and services,” said Jalali Hartman, director of strategy for MEC. “In recent testing we found that by completing the registration process ourselves, we could better identify technical issues that would prevent willing customers from successfully completing orders. Marketing Experiments research showed that remedying technical ‘exceptions’ saved one research partner $101,250 in lost sales in just 60 days.”
The 60-minute webinar will also address the value of using a variety of tracking and reporting mechanisms, how to compare results side–by–side, what to measure and what to look for in revealing controllable barriers to online purchases. This valuable insight will enable marketers to ensure the integrity of the data they use when making advertising decisions.
Those interested in learning can attend MEC’s free Web clinic by signing up at https://www.gotomeeting.com/register/177421665.
About MarketingExperiments.com
MarketingExperiments.com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.
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