TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program
February 26, 2007 (Press Release) --
San Francisco
February 15 2007
Today TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program. These applications, at the version level, have been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.
In order to be certified, all applicants have made changes to software behavior and/or disclosures. In some cases distribution networks have been pared back to increase accountability. A number of applicants are being turned away as a result of not meeting the rigorous requirements.
During the beta program TRUSTe is testing and certifying software applications engaged in a variety of business models and distribution networks. Another dozen applications are currently in the certification queue. The first eight downloadable applications that have been certified for the Trusted Download whitelist http://www.truste.org/tdp/whitelist include:
Certified Standard Software
CamFrog Video Chat 3.81 from Camshare LLC
Coupon Bar 5.0 from Coupons, Inc.
Coupon Printer 3.3 from Coupons, Inc.
Crawler Toolbar 4.5.0 from Crawler LLC
Illumio 1.2.73 from Tacit Software, Inc.
MostFun 1.0 from NeoEdge
Certified Advertising Software
Save/SaveNow 4.0 from WhenU.com
Vomba 1.2.0.0 from Vomba Network Inc.
"The companies whose applications have passed the challenging certification process for the Trusted Download whitelist are all demonstrating a commitment to protecting consumer privacy," said Fran Maier, executive director and president of TRUSTe. "By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users."
The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.
During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.
February 15 2007
Today TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program. These applications, at the version level, have been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.
In order to be certified, all applicants have made changes to software behavior and/or disclosures. In some cases distribution networks have been pared back to increase accountability. A number of applicants are being turned away as a result of not meeting the rigorous requirements.
During the beta program TRUSTe is testing and certifying software applications engaged in a variety of business models and distribution networks. Another dozen applications are currently in the certification queue. The first eight downloadable applications that have been certified for the Trusted Download whitelist http://www.truste.org/tdp/whitelist include:
Certified Standard Software
CamFrog Video Chat 3.81 from Camshare LLC
Coupon Bar 5.0 from Coupons, Inc.
Coupon Printer 3.3 from Coupons, Inc.
Crawler Toolbar 4.5.0 from Crawler LLC
Illumio 1.2.73 from Tacit Software, Inc.
MostFun 1.0 from NeoEdge
Certified Advertising Software
Save/SaveNow 4.0 from WhenU.com
Vomba 1.2.0.0 from Vomba Network Inc.
"The companies whose applications have passed the challenging certification process for the Trusted Download whitelist are all demonstrating a commitment to protecting consumer privacy," said Fran Maier, executive director and president of TRUSTe. "By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users."
The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.
During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.
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